Performance Marketing Manager – Google & Meta Ads (D2C Brand

Job Title : Performance Marketing Manager – Google & Meta Ads (D2C Brand)

Location :

Kudlu Gate, Bangalore

Experience :

Minimum 1+ Years (Mandatory : D2C or Consumer Brand Experience)

Joining : Immediate

About the Role

We are looking for a

data-driven, ROI-focused Performance Marketing Manager

to own and scale our digital growth across

Meta and Google Ads . The ideal candidate is a serious performance marketer with a proven record of delivering

high-ROAS campaigns for D2C / consumer brands , and the ability to collaborate closely with creative and design teams to craft ad content that converts.

You’ll be responsible for the

end-to-end performance funnel

— from ad creation to revenue delivery — and must thrive in a fast-paced, hands-on environment.

Key Responsibilities

Plan, execute, and scale

performance marketing campaigns

on Google Ads and Meta Ads.

Own and deliver

revenue targets, ROAS, and profitability KPIs

for Shopify.

Manage

Shopify offer codes

and integrate campaigns with platform performance.

Continuously monitor campaigns to identify scaling opportunities and optimize underperformers.

Collaborate with the

creative / content and graphic teams

to develop high-performing ad strategies, creatives, and offers.

Track the

customer journey

(via Microsoft Clarity, Hotjar, GA4) and optimize bounce rates.

Drive improvements in

conversion rates

using audience insights and funnel optimization.

Suggest and implement

campaign constructs / offers

aligned with real-time performance data.

Maintain detailed daily logs of performance metrics — CAC, ROAS, Revenue, Units, Spend, Sessions, Conversion Rate, AOV, CTR, etc.

Demonstrate proven experience in

scaling Meta campaigns

and designing

high-ROI offer constructs .

Take

P&L accountability

for Shopify — ensuring ad spend efficiency and profitable growth.

Qualifications & Skills

Minimum

1+ years of experience

in performance marketing across

Meta and Google Ads .

Mandatory :

Prior experience working with

D2C or consumer brands

(Shopify-based preferred).

Proven success in

scaling campaigns profitably

with strong ROAS performance.

Solid analytical skills with hands-on experience in

GA4, Microsoft Clarity, Hotjar , or similar tools.

Deep understanding of

D2C audience behavior, funnels, and growth levers.

Strong creative collaboration skills — able to brief and guide designers on content direction for ads.

Ability to balance

growth and profitability

through disciplined performance optimization.

Strong reporting, analytical thinking, and communication skills.

Immediate availability and willingness to work from the office.

Why Join Us

Opportunity to

own the performance engine

of a growing D2C brand.

Work closely with creative and strategy teams to shape brand growth.

Fast-paced environment that values accountability, precision, and creativity.

Immediate impact — direct link between your campaigns and brand revenue.