Sales Director

We are hiring for a leading Tea Brand, which has India's one of largest Tea Plantation & very strong presence in East & West India :

Role Overview

The National Head – HORECA & B2B will drive the overall growth, profitability, and expansion of Band's institutional business across hotels, corporates, hospitals, and new B2B segments. This role demands a hands-on leader who owns the P&L, builds meaningful client partnerships, and delivers operational excellence through a focused, mid-sized team.

Key Responsibilities :

Lead and grow the HORECA and B2B vertical, ensuring strong sales, profitability, and long-term client retention

Take direct ownership of large accounts and national contracts with hotel chains, F&B clients, and institutions

Build and nurture strong relationships with F&B departments, purchase heads, and key decision-makers across the hospitality and corporate sectors

Develop and implement product demonstration strategies to effectively position Brand's premium teas and drive conversions

Appoint and manage the right distributors, ensuring proper training, motivation, and business generation

Develop and implement systems for distributor training, incentives, and accountability

Identify and expand into new segments — including corporates, hospitals, universities, and emerging institutional categories

Manage a mid-sized, high-performing team, driving efficiency, accountability, and motivation

Continuously track market trends and competition to identify growth opportunities and optimize business strategy

Requirements :

Above 45 years+ with 20 years of proven experience in FMCG or allied industries

Experience in organizations dealing with vending machines, pasta, breakfast cereals, frozen foods, or cocktail / mocktail mixers

Not from commodity (staples, oils) or gourmet / luxury niche backgrounds

Hands-on experience in product demonstrations, institutional selling, and customer engagement

Strong experience in distributor appointment, training, and management

Deep understanding of the HORECA ecosystem and comfort working with F&B departments in hotels and Institutions

Proven ability to own P&L, scale business units, and deliver measurable growth

Strong relationship-building and negotiation skills — both with clients and internal teams

Leadership experience in managing mid-sized teams while maintaining high efficiency and output

Entrepreneurial mindset with a focus on business expansion and execution excellence

Mandatory Requirements :

Above 45 years+

20 years of proven experience in FMCG or allied industries

Experience in organizations dealing with vending machines, pasta, breakfast cereals, frozen foods, or cocktail / mocktail mixers

Not from commodity (staples, oils) or gourmet / luxury niche backgrounds

Hands-on experience in product demonstrations, institutional selling, and customer engagement

Strong experience in distributor appointment, training, and management

Deep understanding of the HORECA ecosystem

Proven ability to own P&L, scale business units, and deliver measurable growth

Leadership experience in managing mid-sized teams