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SEO Analyst

ConfidentialCochin / Kochi / Ernakulam, Thrissur

8 days ago

Job description

Key Responsibilities

1. Develop Optimization Strategies to Improve Search Engine Rankings

Conduct comprehensive website audits to identify technical, on-page, and off-page SEO issues.
Research and analyze competitors to develop effective keyword and backlink strategies.
Implement and optimize meta tags, headers, alt text, and other on-page SEO elements.
Stay updated with the latest SEO trends, algorithm changes, and best practices.
Coordinate with web developers to improve site structure, speed, mobile usability, and crawlability.

2. Execute Tests, Analyze Data, and Identify Trends for Maximum ROI

Design and conduct A / B tests on landing pages, site layout, and content.

Analyze website metrics, traffic patterns, and user behavior to identify improvement areas.

Use tools like Google Analytics, Google Search Console, SEMrush, or Moz to track and report SEO performance.

Provide actionable insights based on data analysis to refine SEO strategies and maximize ROI.

3. Manage SEO Campaign Expenses, Budgeting, and Cost Reconciliation

Plan and allocate budgets effectively for SEO campaigns.

Collaborate with the finance team to project monthly SEO expenses and report discrepancies.

Track paid campaigns to ensure alignment with overall SEO goals.

Prepare monthly and quarterly reports outlining campaign performance, budget adherence, and ROI.

4. Collaboration

Work closely with editorial and marketing teams to integrate SEO into content creation and marketing initiatives.

Educational Qualification & Experience

Bachelor's degree in any discipline.

Proven experience in SEO with a track record of successful optimization strategies.

Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or Moz.

Strong analytical skills and data-driven thinking.

Excellent communication skills and ability to work collaboratively with cross-functional teams.

Up-to-date knowledge of the latest SEO trends and best practices.

Skills Required

Keyword Research, Data Analysis, a / b testing, Google Analytics

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Seo Analyst • Cochin / Kochi / Ernakulam, Thrissur

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