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BharatRohan - Marketing & Branding Specialist

BharatRohan - Marketing & Branding Specialist

BharatRohanGurgaon, India
6 days ago
Job description

Experience :

  • 2-5 years (preferably in corporate communications)

Role Overview :

  • As the Marketing amd Branding Specialist of the Organization, you will be responsible for shaping the company's brand image and public perception.
  • Your role will involve creating compelling content, conducting interviews, managing social media, and driving PR activities.
  • You will work closely with internal teams, external media, and industry stakeholders to amplify our brand's presence.

    • Key Responsibilities :

  • Content Creation & Social Media Management - Create engaging video content, posts, and stories for social media platforms.
  • Conduct and publish interviews with internal and external stakeholders.
  • Develop a content calendar and ensure regular updates on all social media channels.
  • Monitor social media trends and create viral-worthy content.

    • Public Relations & Media Engagement :

  • Act as the face and voice of the company on digital platforms and in PR campaigns.
  • Build and maintain relationships with journalists, influencers, and media houses.
  • Write and distribute press releases, articles, and blogs to increase brand awareness.
  • Organize media events, press conferences, and networking opportunities.

    • Marketing & Branding Strategy :

  • Work with leadership to define the company's brand voice and messaging.
  • Develop marketing campaigns that resonate with the target audience (Farmers).
  • Collaborate with designers, videographers, and agencies to produce high-quality content.
  • Analyze content performance using analytics tools and optimize for better reach.

    • Educational Background - Bachelor's / Master's degree in Marketing or any related field.

    Experience & Skills - Excellent writing, storytelling, and video scripting skills.

  • Strong on-camera presence and ability to conduct interviews.
  • Hands-on experience with social media management tools
  • Familiarity with video editing and graphic design tools (Adobe Premiere, Canva, etc.
  • Network in the media industry is a strong advantage.

    • Personality Traits :

  • A creative storyteller with a passion for content-driven marketing.
  • Strong interpersonal and networking skills.
  • Proactive, self-motivated, and comfortable in a fast-paced environment.

    • BharatRohan is an equal opportunity employer committed to creating a diverse and inclusive workplace.

    We value diversity of thought, background, and experience, and believe it strengthens our team and drives our success

    ref : iimjobs.com)