Social Media Ads Manager

About the job

🚨 Join the SquareFork Team! 🚨

We are seeking a creative and data-driven Social Media Ads Specialist to develop and execute impactful social media advertising campaigns. This role is ideal for professionals with a proven track record in creating and optimizing paid social media strategies, driving engagement, and achieving measurable results.

Job Location : Central Delhi, Jhandewalan

Experience Required : Minimum 1 year experience

Responsibilities :

• Take full ownership of planning, executing, and managing all paid media campaigns across major platforms, including Google Ads, Meta (Facebook / Instagram), programmatic channels, and affiliate networks.
• Define and implement high-impact user acquisition strategies with the primary goal of driving app installs, increasing high-quality website traffic, and maximizing meaningful conversion volume.
• Conduct rigorous daily campaign tracking and optimization by continuously monitoring key performance indicators (KPIs) to ensure efficiency and alignment with overall business goals.
• Lead the strategy, design, and execution of A / B testing across ad creatives, audience targeting, and campaign messaging to rapidly identify and scale high-performing "winning" combinations.
• Utilize analytics tools (e.g., Google Analytics, AppsFlyer, Firebase) to accurately measure, report on, and continuously improve campaign Return on Investment (ROI) and overall marketing efficiency.
• Serve as the subject matter expert by proactively monitoring and integrating the latest trends, tools, and platform updates within the ever-evolving performance marketing landscape.

Requirements / Qualifications :

If you are a proactive, detail-oriented leader passionate about performance marketing & Meta Ads, we’d love to hear from you!