Public Relations & Communications Manager

Location: Mumbai / Delhi

Reports to: Founder

Role Summary

• Own and build the public narrative of Just In Time across media, culture, and growth phases.
• This is not a press release role. This is brand positioning at scale.
• You will shape how the brand is perceived as it expands nationally and prepares for its next stage of growth.

Key Responsibilities

Media Strategy

• Build and maintain strong relationships across business, lifestyle, and culture media
• Develop quarterly communication narratives aligned with brand milestones
• Lead all press engagement for store launches, ambassador campaigns, partnerships
• Manage crisis communications

Brand Messaging

• Develop core messaging frameworks
• Ensure consistency across interviews, releases, leadership communication
• Own ambassador narrative alignment

Reputation & Coverage

• Secure tier-1 media placements
• Drive business and retail press coverage
• Monitor sentiment and media analytics

Content & Editorial

• Oversee press materials, founder interviews, leadership talking points
• Work with internal marketing team to align external messaging

What We’re Looking For

• 5–8 years in PR / communications (retail, luxury, or consumer preferred)
• Strong journalist relationships
• Ability to think in narratives, not announcements
• Calm under pressure
• Strong editorial judgment