Head of Marketing

Job Description

Job Title : Head of Marketing

Department : Commercial Division

Location : Indore (On-site)

Experience : 7–10+ Years

Company : Robro Systems

Website : www.robrosystems.com

About Robro Systems

Robro Systems is a fast-growing innovator in AI-powered automation and machine vision , specializing in web inspection for technical textiles . Our flagship product, the Kiara Web Inspection System (KWIS) , empowers manufacturers with real-time defect detection, reducing waste, improving quality, and enabling data-driven production control.

At Robro, we are driven by Vision, Intelligence, and Control.

Role Overview

The Head of Marketing will lead all marketing, branding, and demand-generation initiatives at Robro Systems. This role is ideal for a dynamic leader who can craft and execute data-driven marketing strategies, strengthen our market presence, and fuel business growth in the industrial automation and manufacturing sectors.

The candidate should have a strong background in B2B industrial marketing , excellent leadership skills, and the ability to align marketing with business and sales goals.

Key Responsibilities

Strategy & Leadership

Develop and execute a comprehensive marketing strategy aligned with company vision, product roadmap, and sales objectives.

Build and lead a high-performing marketing team covering digital, brand, and field marketing functions.

Brand & Positioning

Define, enhance, and maintain Robro’s brand identity, ensuring consistent communication across all channels.

Strengthen Robro’s positioning as an industry leader in AI-based inspection and automation solutions.

Demand Generation & Lead Nurturing

Design and implement digital campaigns, SEO / SEM strategies, and content marketing initiatives to drive qualified leads and brand visibility.

Collaborate closely with the sales team to ensure alignment on lead quality, nurturing, and conversion goals.

Content & Communication

Oversee creation of high-quality marketing content—case studies, whitepapers, videos, presentations, and press releases—tailored for industrial B2B audiences.

Events & Partnerships

Plan and execute trade shows, industry events, product demos, and exhibitions to build brand presence and connect with key customers and partners.

Market Research & Competitive Insights

Conduct ongoing research to identify emerging industry trends, competitor moves, and market opportunities.

Use insights to guide strategy and product messaging.

Performance & Analytics

Track and analyze key marketing metrics (lead flow, conversion rates, campaign ROI, website traffic).

Present data-driven insights and improvement plans to leadership.

Cross-Functional Collaboration

Work closely with product, sales, and engineering teams to refine go-to-market strategy, pricing, and value propositions.

Budget & Vendor Management

Manage marketing budgets, external agencies, and vendor relationships to maximize ROI and efficiency.

Requirements

Requirements

Must-Haves

• Bachelor’s degree in Marketing, Business Administration, or Engineering ; MBA preferred .
• 7–10+ years of experience in industrial B2B marketing , with at least 3 years in a senior or leadership role.
• Proven success in brand building, digital marketing, and lead generation within automation, manufacturing, or technology sectors.
• Strong command of marketing tools — CRM, marketing automation platforms, analytics tools, and content management systems.
• Excellent communication, leadership, and presentation skills.
• Strategic mindset with strong analytical and execution capabilities.
• Ability to travel as needed for events, exhibitions, and customer visits.

Preferred

Key Skills

Requirements

Marketing tools, SEO, Brand building