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Website Content Manager

Website Content Manager

Kotak Mutual FundThrissur, IN
12 hours ago
Job description

As a Website Content Creator your role will be crucial to building digital trust, explaining complex financial concepts, and driving user engagement with innovative products and services.

Key Responsibilities :

  • Content Creation & Storytelling
  • Write, edit, and publish engaging website content : product pages, blogs, help center articles, FAQs, onboarding guides, case studies, newsletters, and dynamic banners.
  • Translate complex financial, technical, or regulatory topics into clear, user-friendly language adaptable for various customer personas (First Users, Existing Customers.).
  • Work closely with designers to pair copy with compelling visuals and charts that clarify fintech concepts.
  • Product & Feature Highlighting
  • Develop conversion-focused copy for new product launches, app features, updates, and campaigns (e.g., explaining digital onboarding, KYC, payment wallets, or investment tools).
  • Maintain up-to-date, compliant, and brand-aligned product information with clear value propositions and how-to guides.
  • SEO Optimization & Discoverability
  • Conduct keyword research and implement on-page SEO best practices—including meta titles, descriptions, headers, and schema where relevant.
  • Regularly review analytics to enhance discoverability, increase organic traffic, and improve rankings for target mutual fund and investment terms.
  • Compliance & Clarity
  • Collaborate with compliance / legal teams to ensure content meets regulatory requirements (e.g., disclaimers, risk statements, terms of use).
  • Create educational content that fosters mutual fund adoption (e.g., tips right investing and other best practices that drives responsible investment behavior etc).
  • User Journey Support
  • Map and address the needs of diverse website users across their journey—onboarding first-timers, providing advanced learning for power users, and creating help articles for troubleshooting.
  • Develop interactive or multimedia content (videos, calculators, infographics) as needed to boost retention and clarity.
  • Collaboration & Stakeholder Management
  • Partner with product managers, designers, marketing, and data teams to align messaging with business goals, product roadmaps, and campaigns.
  • Stay updated on fintech trends, market positioning, and competitor messaging to inform content strategy.

Required Skills & Qualifications

  • 2–4+ years’ experience in digital content creation, journalism, or marketing—ideally for fintech, wealth management or mutual funds
  • Excellent writing, editing, and visual communication skills catered to diverse financial literacy levels.
  • Strong grasp of SEO, CMS (STRAPI), and basic HTML.
  • Analytical mindset—comfortable using tools like Google Analytics, Search Console and Looker studio.
  • Ability to blend technical accuracy, persuasive storytelling, and brand voice.
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