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Content Writer

Content Writer

QrataKolkata, IN
20 hours ago
Job description

Key Responsibilities

  • Write conversion-focused copy for landing pages, ad creatives, WhatsApp / email campaigns, and in-app flows.
  • Craft crisp, high-performing headlines, hooks, and CTAs tailored to each funnel stage.
  • Collaborate with performance marketing to A / B test copy and optimize for CTR / CPL.
  • Translate brand voice (warm, clear, trustworthy) into short- and long-form content.
  • Repurpose customer stories / testimonials into conversion assets (ads, emails, microsites).
  • Work with design / video teams to script short-form reels, walkthroughs, and explainer videos.
  • Track performance metrics of your content and iterate based on data.

Requirements

  • 2–4 years of writing experience, preferably in startups, D2C, or performance-led brands.
  • A strong portfolio of landing pages, ads, or email campaigns that have driven measurable conversions.
  • Sharp understanding of persuasion, consumer psychology, and funnel-driven content.
  • Ability to switch between short punchy copy (ads) and slightly longer, trust-led content (blogs / emails).
  • Comfort with fast turnarounds, experimentation, and working closely with growth teams.

    • Nice-to-Haves

  • Experience in real estate, fintech, or other high-ticket purchase categories.
  • Familiarity with tools like Google Optimize, Hotjar, or CRM workflows.
  • SEO understanding (for performance landing pages).
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    Content Writer • Kolkata, IN