Programmatic Lead

About us :

We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together.

This is an exciting role and would entail you to :

• Successfully managing day-to-day performance of campaigns across different DSPs and related platforms
• Coordinate campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders.
• Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
• Working with agency team to develop best-in-class solutions based on available tech.
• Oversee media tracking and analytics set up and implementation.
• Communicates day-to-day format, screen, inventory performance to clients and agencies as needed.
• Understand and describe bottom-up planning, how client goals and KPI’s to platform activation strategies / tactics across the funnel.

This may be the right role for you if you have :