To lead growth for our EV fluid and EV battery verticals under the Gulf Oil brand. This role will drive category creation, market penetration, and strategic alliances in one of the most high-impact segments of e-mobility. Individual will work closely with OEMs, fleet operators, battery makers, EV ecosystem players, and channel partners to scale our EV fluid and battery product lines across India.
EV Fluids & Battery Sales Expansion
- Build and grow the sales pipeline for EV-specific thermal management fluids, coolants, gear oils, and other high-performance EV fluids
- Drive B2B sales of EV batteries (Li-ion and advanced chemistries) via OEMs, fleet operators, and battery integrators
- Deliver revenue targets and enhance Gulf's presence in emerging EV sub-categories
Category Creation & Market Development
Educate customers and partners about the critical role of EV fluids in battery longevity, safety, and vehicle efficiencyIdentify early adopters, pilots, and use cases to build customer success storiesPosition Gulf as a thought leader in next-gen lubricants and energy storage solutionsStrategic Partnerships & Alliances
Build partnerships with EV OEMs, 2W / 3W manufacturers, battery makers, and energy solution providersExplore joint go-to-market models with vehicle, charging, and component manufacturersCustomer & Stakeholder Engagement
Act as the primary point of contact for OEMs, large fleets, and key accountsUnderstand technical needs and work with internal teams to deliver customized product propositionsBusiness & Commercial Planning
Prepare and present solution decks, pricing structures, and commercial proposalsManage tenders, contract negotiations, and long-term agreementsCross-Functional Collaboration
Work with R&D, marketing, supply chain, and legal teams to ensure end-to-end executionProvide inputs to product development based on field feedback and customer use-casesMarket Intelligence & Insights
Track developments in EV battery chemistries, cooling systems, lubricant innovation, and competitive offeringsMonitor industry shifts (e.g., policy incentives, OEM launches, thermal regulation standards) and update business strategy you need to interact within & outside the organization to enable success in your day-to-day workInternal Stakeholders External Stakeholders
Internal E Mobility Team Vendor partners
Potential customers
Existing customers
Skills and Knowledge
Master's degree is preferred in business administration6-8 years of relevant experience in automotive lubricants, battery sales, chemicals, EV components, or industrial fluidsProven track record in B2B business development, OEM engagement, or consultative solution sellingStrong technical understanding of battery systems, thermal management, and EV powertrain componentsExcellent relationship-building skills and the ability to navigate complex stakeholder environmentsEntrepreneurial mindset with a hunger to scale new categories from ground upWillingness to travel and drive market coverage aggressively(ref : iimjobs.com)
