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Territory Sales Lead

Territory Sales Lead

NUZIVEEDU SEEDS LIMITEDmaharashtra, maharashtra, in
1 day ago
Job description

Job Description : Territory Sales Lead (TSL)

Work Location : All India Nuziveedu seeds (Locations)

This role is for a Territory Sales Lead (TSL) with proven experience in Agriculture (Agri) Sales and Marketing , specifically within the agriculture or seed-based industry . The TSL will be responsible for driving sales growth and market penetration within an assigned territory and will report directly to the Regional Sales Manager (RSM) .

Key Responsibilities

1. Sales and Business Development

  • Achieve or exceed assigned sales targets for agricultural products (e.g., seeds, crop protection, fertilizers) within the designated territory.
  • Develop and execute a territory business plan to identify and capitalize on new sales opportunities, focusing on high-potential farmers, dealers, and distributors.
  • Manage the complete sales cycle , including prospecting, product demonstration, negotiation, and closing sales.
  • Regularly visit farms, dealers, and distribution channels to maintain strong relationships and gather market intelligence .

2. Dealer and Channel Management

  • Appoint, train, and manage the performance of dealers / distributors to ensure adequate product availability and market coverage.
  • Ensure adherence to company policies, pricing, and credit terms by all channel partners.
  • Conduct product training sessions for dealer staff and retail counter personnel.
  • 3. Marketing and Promotion

  • Organize and execute field days, farmer meetings, and product demonstrations to promote new products and increase brand awareness .
  • Collaborate with the Regional Sales Manager and Marketing team to implement promotional schemes and campaigns effectively at the ground level.
  • Collect feedback on product performance and market needs to inform future marketing and R&D strategies .
  • 4. Reporting and Administration

  • Maintain accurate and up-to-date sales records, pipeline, and customer data using the company's CRM system.
  • Prepare and submit regular sales forecasts, activity reports, and expense reports to the Regional Sales Manager.
  • Monitor competitor activities and market trends, providing timely updates to the management team.
  • Requirements

    Education and Experience

  • Bachelor's degree in Agriculture, Business Administration, or a related field. A Master's degree is a plus.
  • Minimum of 3-5 years of progressive sales experience in Agri-sales or Ag-marketing, with a focus on seeds, crop protection, or agricultural inputs.
  • Proven experience as a Territory Sales Lead / Officer / Executive is essential.
  • Skills and Competencies

  • Strong understanding of agronomy, local cropping patterns, and farming practices .
  • Excellent communication, negotiation, and interpersonal skills .
  • Results-oriented with a strong drive to meet and exceed targets.
  • Ability to work independently and manage time effectively within a large territory.
  • Proficiency in local language(s) and working knowledge of English.
  • Willingness to undertake extensive travel within the assigned territory.
  • Reporting Structure

    The Territory Sales Lead reports directly to the Regional Sales Manager (RSM) .

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