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Google Ads Manager / Specialist
Google Ads Manager / SpecialistEstée Lauder Company • Tiruchirappalli, IN
Google Ads Manager / Specialist

Google Ads Manager / Specialist

Estée Lauder Company • Tiruchirappalli, IN
12 hours ago
Job description

Google Ads Manager / Specialist

Estée Lauder Company

Part-time

  • Remote

Position Snapshot

Estée Lauder Company is looking for a Google Ads Manager / Specialist who can build, refine and optimise paid search strategies that elevate brand visibility while delivering measurable returns.

The role is designed for a professional who understands how to balance precision bidding, strategic messaging and performance insights in a competitive digital environment.

What You Will Shape

Instead of executing isolated tasks, you will shape three essential elements of paid search success :

  • Strategic control of Google Ads ecosystems
  • Continuous improvement based on behavioural and performance data
  • A sustainable, scalable ads structure aligned with brand goals

    • Your work will influence how the brand reaches intent-driven users and how efficiently campaigns convert that intent into action.

    Core Practice Areas 1. Campaign Architecture

  • Build structured campaigns with clear thematic relevance
  • Maintain logical keyword groupings, match types and bidding models
  • Adapt structure as markets shift and competition evolves

    • 2. Performance Refinement

  • Optimise bids, placements, ad copy and landing page alignment
  • Identify inefficiencies early and take corrective action
  • Evaluate audience signals and apply precision targeting

    • 3. Analytical Judgement

  • Interpret search data, cost patterns and conversion behaviour
  • Recommend direction based on evidence, not intuition
  • Present findings in a concise, business-friendly format

    • 4. Collaboration & Integration

  • Coordinate with creative, content, analytics and brand teams
  • Ensure messaging across campaigns remains consistent with Estée Lauder’s identity
  • Align ads strategy with broader marketing priorities

    • Indicators of Excellence

    We assess candidates through capability signals, not strict requirements :

  • Experience managing Google Ads in performance-driven environments
  • Strong understanding of search intent, bidding mechanics and optimisation cycles
  • Ability to spot meaningful patterns in data and act decisively
  • Clear communication—structured, precise and calm under shifting conditions
  • Familiarity with skincare, beauty, luxury, or retail sectors is a plus
  • Reliable self-management in a remote, part-time framework

    • Working Rhythm

  • Part-time , with focus on impactful output rather than hours logged
  • Remote , offering autonomy to plan and execute your workflow
  • Regular syncs with brand, digital and performance teams
  • Culture built on clarity, accountability and ongoing refinement
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    Google Ads Specialist • Tiruchirappalli, IN

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