Website Backend Manager

We’re Hiring | Website Backend Manager at Cockatoo Fitness

About Company :

Join the momentum with Cockatoo Sports — one of India’s fastest growing D2C fitness and sports brands! With 20+ years of industry expertise and a portfolio of 900+ products across fitness, sports, and kids’ categories, we are redefining how India trains, moves, and performs.

Explore more at : www.cockatooindia.com

Key Responsibilities :

Website Management

Manage, update, and optimize company websites (Shopify, WordPress).

Ensure smooth user experience, fast loading speed, and mobile responsiveness.

Implement SEO best practices, including on-page, offpage, and technical optimizations.

Should have knowledge of basic developing languages and designing software for functionality upgrades and improvements.

SEO & Content Optimization

Conduct keyword research and competitor analysis.

Monitor organic traffic growth and improve search engine rankings, maintain blogs, implement strategies, guest-posting to ensure smooth functionality in terms of UI / UX

Analytics & Reporting

Track performance across multiple platforms using tools such as Google Analytics and Meta Business Suite.

Provide regular performance reports and recommend improvements.

Graphics & Creatives

Design and edit basic creatives for website use (Canva, Photoshop, or similar tools).

Collaborate with creative / design teams for advanced requirements.

Requirements :

Bachelor’s degree in Marketing, Digital Media, IT, or related field.

1-2 years of proven experience in website handling and digital ads management.

Hands-on experience with Shopify & WordPress.

Strong knowledge of SEO tools (SEMRush, Ahrefs, Google Search Console).

Basic knowledge of graphic tools (Canva / Photoshop / Illustrator).

Knowledge of developing languages to ensure functionality upgrades.

Analytical mindset with strong data interpretation skills.

Excellent communication, organizational, and problem-solving skills.