Talent.com
This job offer is not available in your country.
▷ [Immediate Start] Retention Marketing - Senior Executive / Assistant Manager - CLM

▷ [Immediate Start] Retention Marketing - Senior Executive / Assistant Manager - CLM

NykaaIndia
8 hours ago
Job description

Role Overview :

Responsible for designing and executing customer lifecycle strategies at a brand and category level, with a focus on acquisition, retention, loyalty, and conversion. You will drive customer engagement and business growth across both Luxe and non-Luxe brands. This role requires strong analytical skills, cross-functional collaboration, and the ability to translate customer insights into measurable outcomes.

Key Responsibilities :

CLM Strategy & Execution

  • Design and implement brand / category-level CLM plans leveraging Sampling, GWP (Gift with Purchase), and Try & Buy initiatives to boost acquisition, retention, and loyalty.
  • Develop and scale end-to-end Sampling SOPs ensuring streamlined distribution, tracking, and conversion for both Luxe and non-Luxe brands.
  • Partner with brand teams to build customer journeys across touchpoints, ensuring a personalized and consistent experience.
  • Identify and activate growth levers using customer segmentation, cohort analysis, and lifecycle triggers.

Reporting & Analysis

  • Measure and optimise sampling performance to improve conversion rates, repeat purchases, and CLTV (Customer Lifetime Value).
  • Drive actionable insights using sampling conversion data, cohorting, and retargeting intelligence.
  • Track and report on campaign ROI, highlighting opportunities for better targeting and scaling.
  • Contribute to driving Marketing Income by showcasing the value of CLM-led programs to partner brands.
  • Stakeholder Management

  • Work closely with Brand Managers, Key Account Managers, Marketing, Analytics, Site & Product teams to align CLM initiatives with overall business priorities.
  • Act as a key liaison between internal stakeholders and external brand partners to co-create impactful CLM strategies.
  • Ensure timely execution and monitoring of all CLM initiatives by coordinating across functions.
  • Process Excellence & Innovation

  • Continuously improve processes around sampling and customer lifecycle campaigns to ensure efficiency and scalability.
  • Stay updated with industry best practices in lifecycle marketing, customer engagement, and loyalty management.
  • Experiment with new models of customer engagement (e.g., gamified experiences, targeted loyalty mechanics) to drive innovation
  • Qualification, Experience & Skills Required :

  • 1–6 years of experience in Customer Lifecycle Management, CRM, Retention Marketing, or Brand Marketing.
  • Strong knowledge of sampling mechanics, loyalty programs, and acquisition funnels.
  • Analytical mindset with proficiency in Excel / SQL / Tableau / Google Analytics or similar tools.
  • Ability to work with large datasets and derive actionable insights.
  • Excellent stakeholder management, project management, and communication skills.
  • Exposure to e-commerce, retail, or beauty / fashion industries preferred.
  • Create a job alert for this search

    Retention Marketing • India

    Related jobs
    • Promoted
    • New!
    ▷ [Immediate Start] Senior Manager – Product Management and Marketing

    ▷ [Immediate Start] Senior Manager – Product Management and Marketing

    Schneider ElectricNagpur, Maharashtra, India
    Lauritz Knudsen Electrical and Automation (A unit of Schneider Electric India Pvt.We offer a comprehensive portfolio of low-voltage switchgear, medium-voltage switchgear, automation solutions, soft...Show moreLast updated: less than 1 hour ago
    • Promoted
    Digital Marketing Executive

    Digital Marketing Executive

    Canonical GroupNagpur, IN
    We’re not just looking for someone who knows how to “run ads.We’re looking for a growth-minded marketer — someone who gets excited about turning a few clicks into thousands, and can look at a sprea...Show moreLast updated: 18 days ago
    • Promoted
    • New!
    Digital Marketing Executive

    Digital Marketing Executive

    SILAIINagpur, IN
    We craft sculptures ranging from.Leaders, Monuments, and Divine series.Our sculptures are designed for G.Home décor, Landscape Installation and Institutional display. Every piece reflects our missio...Show moreLast updated: 13 hours ago
    • Promoted
    Assistant Manager - CRM Ops

    Assistant Manager - CRM Ops

    EmeritusNagpur, IN
    Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world.It does this by col...Show moreLast updated: 4 days ago
    • Promoted
    Performance Marketing Specialist

    Performance Marketing Specialist

    StatfinityNagpur, IN
    Kindly don’t apply if the expectation is above the range).Statfinity is a looking for a Performance Marketing Specialist with hands on expertise in . Google Ads, Meta Ads, Bing Ads & Ads campaigns....Show moreLast updated: 4 days ago
    • Promoted
    Business Insight Leader, (US SHIFT) | Remote

    Business Insight Leader, (US SHIFT) | Remote

    BirdeyeNagpur, IN
    Remote
    To take this mission further, we’re looking for a.Marketing and Sales organization.You will work closely with our global leadership team, aligning to. Define and implement a global analytics ecosyst...Show moreLast updated: 12 days ago
    • Promoted
    • New!
    ▷ Immediate Start : CRM & Performance Marketing Manager

    ▷ Immediate Start : CRM & Performance Marketing Manager

    Dot & Key SkincareIndia
    Job Description – CRM & Performance Marketing Manager.We are seeking a data-driven and execution-focused CRM & Performance Marketing Manager to lead lifecycle marketing, customer retention, and aff...Show moreLast updated: less than 1 hour ago
    • Promoted
    Marketing Associate (Remote Opportunity)

    Marketing Associate (Remote Opportunity)

    Zobone International Outsourcing Pvt. Ltd.Nagpur, IN
    Remote
    We're a dynamic UK-based property management company seeking a creative and self-motivated Marketing Associate to elevate our digital presence. This is an exciting opportunity for a skilled content ...Show moreLast updated: 3 days ago
    • Promoted
    Product Executive – DMC

    Product Executive – DMC

    Anyfly DmcNagpur, IN
    We specialize in destinations such as.This role requires a deep understanding of destination knowledge, cost management, and itinerary planning. Handle all B2B queries and provide accurate quotation...Show moreLast updated: 4 days ago
    • Promoted
    • New!
    ▷ Immediate Start : Performance Marketing Executive

    ▷ Immediate Start : Performance Marketing Executive

    HOWLIndia
    From launching homegrown brands to working with some of the biggest companies across the BFSI, Lifestyle, F&B, Real Estate, Entertainment and Quick Commerce sectors, HOWL has grown to a diversified...Show moreLast updated: less than 1 hour ago
    • Promoted
    Virutual Assistant

    Virutual Assistant

    Lavanyas ArtNagpur, IN
    Executive Marketing Assistant (Virtual Assistant).We are looking for a proactive and detail-oriented.This role is ideal for someone who is highly organized, tech-savvy, and comfortable managing bot...Show moreLast updated: 18 days ago
    • Promoted
    Digital Marketing Executive

    Digital Marketing Executive

    SAVOIR LTDNagpur, IN
    We are looking for a proactive and creative Digital Marketing Executive Interns to join our team.This is an excellent opportunity for someone eager to build their career in digital marketing, socia...Show moreLast updated: 4 days ago
    • Promoted
    Client Servicing & Marketing Executive

    Client Servicing & Marketing Executive

    Banyan Tree Events India Pvt. LNagpur, IN
    Job Title : Client Servicing & Marketing Executive.Event Management / Performing Arts / Cultural Programming / Experiential Marketing. About Banyan Tree Events India Pvt.From iconic music festivals (...Show moreLast updated: 3 days ago
    • Promoted
    Are you passionate about fashion, technology, and driving growth in the SaaS world?

    Are you passionate about fashion, technology, and driving growth in the SaaS world?

    AXIND Software BVNagpur, IN
    Axind Software is a cutting-edge provider of software solutions for the worldwide Fashion industry.Our cloud-based software helps global brands, retailers, and manufacturers streamline product deve...Show moreLast updated: 1 day ago
    • Promoted
    Digital Marketing Executive

    Digital Marketing Executive

    CodeGamaNagpur, IN
    The ideal candidate will manage and execute the organization's online marketing strategy by planning and implementing effective digital marketing campaigns. With a strong background in digital marke...Show moreLast updated: 4 days ago
    • Promoted
    Delegate Acquisition Executive (Sr. / Manager)

    Delegate Acquisition Executive (Sr. / Manager)

    REDD MediaNagpur, IN
    Delegate Acquisition Manager – Hotel Guest Experience Forums.Full-Time or Freelance | Remote | Global Markets : India, Middle East, Europe & UK). Redd Media Limited is a forward-thinking company comm...Show moreLast updated: 4 days ago
    • Promoted
    Retention Marketing - Senior Executive / Assistant Manager - CLM

    Retention Marketing - Senior Executive / Assistant Manager - CLM

    NykaaIndia
    Responsible for designing and executing customer lifecycle strategies at a brand and category level, with a focus on acquisition, retention, loyalty, and conversion. You will drive customer engageme...Show moreLast updated: 3 days ago
    • Promoted
    • New!
    ▷ Immediate Start : Performance Marketing Executive

    ▷ Immediate Start : Performance Marketing Executive

    Bogo BookIndia
    Performance Marketing Executive (Meta & Google).Location : Bengaluru (on-site / hybrid).Experience : 1–3 years (minimum 1 year hands-on with Meta & Google Ads). Company : Bogo Book – Bengaluru’s 1+1 (B...Show moreLast updated: less than 1 hour ago
    • Promoted
    Digital Marketing Executive

    Digital Marketing Executive

    Grow Your StaffNagpur, IN
    Web Developer and Digital Marketing Executive.UK-based digital-first company offering web solutions, automation tools, and lead generation services. This is a full-time remote position.The role wil...Show moreLast updated: 1 day ago
    • Promoted
    Digital Marketing Executive - Architectural Metal Works Co.

    Digital Marketing Executive - Architectural Metal Works Co.

    VINTON EngineeringNagpur, IN
    This is a full-time position with an Architural Metal Works Company based at South Chittoor, Ernakulam District, Kerala.The ideal candidate will oversee the online marketing strategy for the organi...Show moreLast updated: 2 days ago