PR & Communications Manager - North America Focus

Overview

We’re looking for a

strategic, tech-savvy, and hands-on PR leader

to build and lead Testlify’s global communications engine from the ground up. This is a

zero-to-one leadership role

for a professional who can amplify our brand across

North America

, secure high-impact media coverage, and position our founders and platform as thought leaders in the global HR tech and talent assessment space.

You’ll play a pivotal role in shaping how the world perceives

Testlify - an AI-driven assessment platform transforming how enterprises hire with precision, efficiency, and fairness.

You’ll set the communications foundation for a

fast-scaling HR tech company already partnering with leading ATS and enterprise clients

, working directly with leadership to build a modern, measurable, and high-impact PR function.

The ideal candidate is both a

storyteller and operator

• someone who can develop strategy, build relationships, and execute campaigns using modern PR, CRM, and automation tools to deliver measurable business outcomes.

Key Responsibilities

Build the PR function

from the ground up - frameworks, budgets, tools, and KPIs for all communications and media activities.

Lead a

North America-focused PR strategy

, securing consistent coverage in top-tier business, HR, and technology publications (Forbes, TechCrunch, Fast Company, SHRM, HR Executive, etc.).

Position Testlify’s founders and leadership

as global thought leaders through interviews, expert commentary, and contributed articles.

Secure speaking opportunities

at high-impact industry events, panels, and podcasts that reach enterprise HR decision-makers.

Collaborate with

Product Marketing and Growth

teams to amplify new assessment launches, feature updates, and partnerships with compelling narratives.

Lead co-marketing and partnership PR

with ATS, HR tech, and L&D ecosystem partners through joint press releases, webinars, and case studies.

Build and manage

analyst relations

Create a

data-driven content strategy

for press releases, media kits, founder thought-leadership, and ROI-focused case studies aligned with brand voice and SEO goals.

Manage and optimize the PR tech stack and CRM tools

(HubSpot, Apollo, or similar) to segment and nurture media, analyst, and enterprise contact lists.

Roll out email-based outreach campaigns

to journalists, analysts, partners, and enterprise prospects - from copywriting to analytics.

Leverage

automation, A / B testing, and campaign metrics

to continuously improve outreach performance.

Integrate PR and marketing workflows so press coverage, quotes, and stories become active

sales enablement assets

within the enterprise funnel.

Track PR performance in CRM systems to directly

link visibility, mentions, and coverage to enterprise pipeline and revenue outcomes.

Manage PR budgets and tools strategically - prioritizing

organic growth

with selective spend on events, tools, and distribution (e.g., GlobalNewswire).

Continuously develop Testlify’s

media kit, brand narrative, and press center

to ensure consistency and authority.

Commercial & Growth Impact

Align PR outcomes tightly with Testlify’s

revenue, enterprise acquisition, and market leadership goals.

Collaborate with

Sales and Partnerships

to identify opportunities where PR and analyst coverage can accelerate

deal velocity and logo acquisition.

Develop

data-backed case studies

and customer success stories that double as both PR assets and enterprise sales tools.

Track measurable KPIs - share of voice, enterprise mentions, analyst citations, inbound leads influenced, and brand authority growth.

Leverage CRM and campaign analytics to attribute

PR-driven visibility to pipeline creation and enterprise growth.

Within six months, success means

Testlify’s story is consistently featured in key HR tech media

and

PR-attributed enterprise leads are measurable in CRM reporting.

Leadership Attributes

Strategic clarity and execution agility

Data-driven storytelling instincts

Entrepreneurial ownership mindset

Collaborative influence across teams

High comfort with marketing technology and automation tools

Qualifications & Experience

Bachelor’s or Master’s in Communications, Journalism, Marketing, or related field.

4+ years of experience

in Public Relations or Communications, ideally in SaaS, HR tech, or B2B enterprise environments.

Proven success in

building PR programs from scratch

Strong experience in

CRM- and automation-led outreach

(HubSpot, Pipedrive, Apollo, or equivalent).

Demonstrated track record in

earning organic media coverage

across North America.

Deep understanding of

digital PR, SEO, analytics tools

(Muck Rack, Cision, Meltwater).

Strong writing, editing, and storytelling skills with precision and adaptability.

Experience managing

analyst relations, product communications, and co-marketing initiatives.

Ability to manage multiple priorities and deliver high-quality outputs in a fast-paced, high-growth environment.

Reporting & Department Structure

This role reports directly to the

CEO

with a dotted-line collaboration with the

Head of Marketing.

PR & Communications will function as an

independent department

, closely aligned with Marketing, Partnerships, and Product to ensure a unified brand narrative across all audiences.

The ultimate goal : make PR a

strategic business driver

Location : Onsite

Headquarters :

Matunga, Mumbai, Maharashtra, India

What We Offer @ Testlify

A culture that celebrates creativity, autonomy, and measurable impact.

Opportunity to

build a category-leading global PR function

from day one.

Collaboration with visionary founders redefining talent assessment.

Exposure to global markets and enterprise-level communications.

Access to cutting-edge tools and an ambitious, supportive team.

Benefits

Health Insurance

Diversity & Inclusion Focus

Learning & Growth Opportunities

Flexible Work Hours

Saturday & Sunday Week Offs

Summary

This role is designed for a

builder

Testlify synonymous with precision-driven hiring.

Equal Opportunity Statement

Testlify is deeply committed to creating a workplace and global community where inclusion is not only valued but prioritized. We're proud to be an equal-opportunity employer, striving to build a diverse and welcoming environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, or age.