Marketing Copywriter

About the Role We’re looking for a creative and performance-driven Copywriter to craft compelling communication across CRM, website, and performance marketing channels. From emails and WhatsApp messages to website banners, landing pages, and digital ads - your words will help shape how millions experience the joy of gifting with IGP.

This role is ideal for someone who understands how to balance creativity with conversion- blending engaging storytelling with results-driven messaging.

What You’ll Do

Creative conceptualization : Understand briefs to translate marketing goals into ideas and copy that are exciting, effective, and true to IGP’s brand voice.

Write high-performing copy across emails, WhatsApp, push notifications, and paid ads (Meta, Google, etc.)

Craft compelling website content — from homepage banners and category descriptions to landing pages and product narratives.

Develop sharp campaign ideas in collaboration with the design and marketing teams.

Adapt brand tone of voice across multiple formats and audience segments.

Leverage data and insights to refine messaging and optimize performance.

Conduct competitor and trend research to keep content relevant and impactful.

Collaborate cross-functionally with creative, CRM, and performance teams to deliver cohesive campaigns.

Write for offline and retail touchpoints - including standees, message cards, packaging copy, influencer kits, and event / stall creatives.

What We’re Looking For

2–4 years of experience in copywriting for digital-first brands or agencies (preferably D2C, ecommerce, or lifestyle).

Proven experience writing for CRM, website, and performance channels - email, WhatsApp, push, banners, ads, landing pages.

Strong command of English with a flair for concise, impactful, and creative writing.

A keen eye for detail and consistency in tone, grammar, and brand voice.

Comfort with feedback and iteration - you value collaboration and refinement.

A curious, self-driven mindset with an interest in trends, digital culture, and new marketing formats.

Nice-to-Haves

Experience with A / B testing, performance analytics

Understanding of visual communication and creative pairing

Interest in gifting, lifestyle, or D2C storytelling.