JOB PURPOSE :
Lead, manage, and develop designated exhibition product(s), with responsibilities spanning team leadership and oversight, budget planning and financial performance, marketing strategy, sales and agent coordination, operational execution, and strategic positioning to enhance brand and industry presence.
Drive strategic growth by identifying and pursuing new market opportunities, developing and executing business expansion strategies, and fostering long-term partnerships. Analyse market trends, build strong relationships with key stakeholders and clients, and collaborating cross-functionally to deliver innovative, revenue-generating solutions.
KEY ACCOUNTABILITIES :
Sales / Sponsorship Delivery
- Track and analyse competitor activity to inform and enhance event strategies
- Build and sustain strong relationships with strategic partners
- Oversee database management to ensure optimal efficiency and data accuracy
- Champion and implement best practices across the sales function
- Identify and pursue potential customer opportunities
- Strengthen and expand relationships with existing clients
- Meet or exceed sales and sponsorship revenue targets
- Recruit, coordinate, and manage a network of sales agents
Customer Focus
Understand customer needs and tailor solutions to meet those needsAchieve new business and ensure customer retention ratesStrategy
Maintain good knowledge of and contacts within relevant industry sectorsCreate and develops new ideas for the event.Monitor competitive show strategiesSegmentation of marketManage the executive and technical committee process, recruit key members of each committee and influencers.Proven launch background and success markers in international marketsBusiness Development
Develop exhibition brand(s)Maximise business development opportunities for each ExhibitionUse internal resource to develop events into new marketsIdentify and pursue new business opportunities to drive revenue and growthDevelop and implement strategic business development plansBuild and maintain strong relationships with clients, partners, and key stakeholdersLead high-value contract negotiations and deal closureAnalyse market trends, customer needs, and competitive landscapeCollaborate with marketing, sales, and product teams to align business goalsOversee development of proposals, presentations, and pitchesManage and grow a robust sales pipelineMonitor performance metrics and report on business development outcomesSupport long-term strategic planning and brand positioning initiativesPeople management / Team Focus
Lead by example, demonstrate strong leadership behaviour and integrityRecruit, inspire, and empower a high-performing teamCommunicate clearly and consistently to ensure team alignmentFoster individual and team development through coaching and supportActively contribute to broader business initiatives and strategic discussionsDesign and implement sales incentive programs to drive performanceDelegate effectively and promote a culture of shared responsibilityConduct appraisals and support each team member's career growthMentor high-potential employees to nurture future leadersDevelop and implement a clear succession plan for the roleEncourage cross-team collaboration to address key business challengesProvide coaching at various levels on business and operational mattersLeverage insights and best practices from other teams to enhance performanceCommunicate company vision through structured communication channelsManage people processes, including appraisals, return-to-work meetings, and compliance with internal policiesStakeholder Management
Build, manage, and strengthen relationships with key stakeholdersMonitor and maintain effective partnerships with suppliersSupervise and optimize floor plan layout and developmentManage and nurture productive relationships with venue providersFinance
Set realistic annual budgets aligned with the approved rate cardRegularly review revenue and costs using the budget tracker to monitor performance against budgetImplement a monthly forecasting process to project final event outcomes within the budget trackerDeliver revenue and contribution targets in line with approved budgets and forecastsIncrease event profit margins in alignment with the five-year strategic planEnsure accurate and timely invoicing in accordance with contractual termsManage debtor collections to ensure full payment is received prior to the eventProduce high-quality weekly and monthly management reports, submitted on timePrepare financial plans and budgets to support regional expansion initiativesMarketing
Lead the development of marketing strategies and objectives for the event(s)Collaborate with the Marketing Manager to boost visitor numbers, enhance visitor quality, and improve the overall event experienceBuild and maintain strong relationships with key industry trade publicationsEnsure all marketing materials align with DMG’s branding guidelines and standardsOversee database growth and accuracy in coordination with the Database Department and Marketing DirectorContent
Gain an understanding of technical by enhancing knowledge of the subject matter and industry trendsDirect the call for papers (CFP), organise, evaluate, and select submissionsEnsure the alignment of conference content with strategic objectives and overall event goalsDrive coordination with speakers, review proposals, and maintaining a high level of quality control to produce successful conference programsQUALIFICATIONS, EXPERIENCE, & SKILLS :
Minimum Qualifications and Knowledge
No qualifications necessary a proven track record in Event Management is essentialMinimum Experience
10 - 12 years in events5 - 7 years project management5 - 7 years people management3 - 5 Years Stakeholder ManagementBudget control and forecastingJob-Specific Skills
Financial management and planningStaff and team managementExhibition managementProven track record with sales and sponsorship deliveryProficient in SalesforceBehavioural Competencies
LeadershipFlexibility / AdaptabilityCommunicationExternal AwarenessInfluencingTeamwork / delegation / DecisivenessYou should be open to international travel, as required by the job role.
dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.