Ad Ops Executives
Experience : 1 -3 years
Location : Mumbai (Prabhadevi) | WFO
Rotational week offs
General shift : 9.30 AM to 7 PM
Requirements :
1-3 years of experience in content marketing, digital marketing, or a similar role
Preferred Qualification : Bachelor’s degree in marketing, Communications, Business, or a related field.
Familiarity with streaming platforms and a passion for entertainment content, particularly on Jiostar or any other OTT platform content library.
Experience in planning and executing successful marketing campaigns, including asset creation, audience targeting, and performance(1) analysis.
Excellent project management skills with the ability to manage multiple projects and deadlines simultaneously.
Ability to work collaboratively in a fast-paced, cross-functional environment.
Familiarity with social media platforms and emerging trends in digital marketing is a plus.
Understanding of Tools - Tableau, Meta, Google dashboards, Clever Tap will be an advantage
Should understand and must have worked on Go to marketing strategy in the past along with Segmentation Campaign
Responsibilities of the Candidate :
Collaborate with the Content & Brand Marketing Teams to implement marketing plans for new content releases, ensuring maximum visibility and audience engagement.
Work closely with creative teams to develop compelling and visually appealing on-platform assets, including banners, thumbnails, trailers, and featured sections.
Collaborate with cross-functional teams, including product, design, analytics, operations, and external agencies, to optimize the user experience and drive content consumption.
Utilize data-driven insights to identify trends, analyze user behavior, and refine content recommendations and positioning.
Monitor and analyze on-platform content performance, KPIs, and viewer engagement metrics to drive continuous optimization and improvement.
Stay up to date with industry trends and best practices in on-platform content marketing.
Prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to key stakeholders.
Assistant Media • Mumbai, India