Grazitti Interactive - Automation Specialist - Marketo

Experience : 3-5 years

Key Responsibilities :

• Build, test, and deploy internal email campaigns (e.g. newsletters, event invites, marketing emails)
• Create and manage Marketo programs, smart campaigns, email templates, landing pages, and forms
• Ensure on-time delivery and QA of all internal campaigns
• Maintain internal distribution lists and audience segmentation using smart lists and dynamic content
• Monitor lead scoring or engagement models (if applicable internally)
• Develop reusable assets (tokenized programs, templates)
• Knowledge of UTM tracking and internal campaign analytics
• Track internal campaign performance (open / click rates, engagement)
• Assist with Marketo instance hygiene : de-duping, data field updates
• Strong knowledge of smart campaigns, flow steps, forms, segmentation, and tokens
• Basic understanding of HTML / CSS for email and landing page customization
• Familiarity with CRM tool (D365) and integrations is a plus
• Ability to manage multiple tasks with attention to detail and deadlines
• Stay up to date with Marketo best practices, releases, and system updates

Nice to Have :

(ref : hirist.tech)