Talent.com
No longer accepting applications
▷ (High Salary) Marketing Manager

▷ (High Salary) Marketing Manager

Wonderla Holidays Ltd.Chennai, Tamil Nadu, India
8 hours ago
Job description

Key Responsibilities -

Marketing Strategy & Planning

  • Develop and execute an annual marketing calendar in line with brand strategy and park goals of Revenue, Footfall and Customer engagement within assigned budgets.
  • Plan integrated campaigns for season launches, festivals, new attractions, and special events.
  • Conduct market research to understand and stay abreast of guest preferences, competitor activity, and local trends, on a continual basis.

Digital & Performance Marketing

  • Coordinate with central digital teams to drive paid campaigns (search, social, display, programmatic) for ticket sales and awareness.
  • Monitor website traffic, conversion rates, and online booking performance.
  • Leverage SEO, local listings, and review platforms (Google, District, BMS etc.) for brand presence
  • Offline & BTL Marketing

  • Plan and execute outdoor campaigns (hoardings, transit ads, etc.) and community activations
  • Ideate and Execute offline activation campaigns at both primary catchment market (Greater Chennai region & North TN) and secondary catchment markets (Central TN, South TN, West TN & South AP) to drive traffic from non-digital native cohorts of the Total Addressable Market (TAM)
  • Build partnerships with local businesses, RWAs, malls, and tourism stakeholders
  • Organize promotional events, roadshows, and influencer visits to amplify reach in Chennai & Rest of TN markets.
  • Associate with relevant regional events to build awareness and affinity
  • Content & Communication

  • Partner with the design team for creation of park-level creatives, videos, and branded content
  • Collaborate with Social Media team for Influencer marketing campaigns & provide regional insights for the content tone
  • Liaise with the PR team for press releases, media visits, and crisis communication.
  • Ensure compliance with brand guidelines & maintain a consistent brand voice.
  • Act as the POC for enabling content creation and timely availability of custom marketing collaterals needed by Institutional and Corporate Business Development teams, as and when required
  • Budget & Reporting

  • Manage the park’s marketing budget effectively, optimizing ROI on every activity
  • Track KPIs : footfall, revenue growth, NPS, engagement, lead generation, and campaign performance
  • Prepare monthly and quarterly reports for internal reviews
  • Requirements -

    Education & Experience :

  • Total 5–9 years of experience in marketing in consumer-facing brands with exposure to Digital as well as Offline marketing, and with minimum of 4 years experience in the Chennai and Tamil Nadu market.
  • Bachelor’s degree in Marketing, Business Administration, Communications, or related field. MBA preferred.
  • For MBA candidates, minimum 5 years experience mandatory & for non-MBA minimum 7 years experience mandatory
  • Skills & Attributes :

  • Strong understanding of regional markets and consumer behavior
  • Well-versed with Tamil and English
  • Proficient in digital marketing tools, Google Analytics, Social media platforms
  • Understanding of local creator economy & influencer marketing trends
  • Creative, data-driven, and highly organized
  • Excellent communication and stakeholder management skills
  • Passion for innovations, entertainment and customer experience
  • Work Conditions

  • Based at the park location with frequent travel for promotions & activations.
  • 6 days working ( Mon-Sat)
  • Perks of Working with Wonderla

  • A dynamic, creative-led culture where your ideas take center stage & creativity blends with business impact
  • Opportunities to work on high-visibility campaigns, launches & new ventures
  • Complimentary park access and resort perks
  • Career growth in one of India’s most trusted experiential brands
  • Join us to bring smiles to millions—one ride, one laugh, one memory at a time.

    Create a job alert for this search

    High Salary Manager • Chennai, Tamil Nadu, India

    Related jobs
    • Promoted
    • New!
    Marketing Manager

    Marketing Manager

    Planys TechnologiesChennai, Tamil Nadu, India
    Planys is a deep tech start-up revolutionizing infrastructure integrity and risk assessment.Planys specializes in smart underwater inspection solutions and sophisticated digital analytics and repor...Show moreLast updated: 17 hours ago
    • Promoted
    Digital Marketing Manager

    Digital Marketing Manager

    Volodychennai, tamil nadu, in
    We are seeking an experienced Digital Marketing Manager to lead global lead-generation efforts across APAC, Europe, USA and Australia. The priority is lead generation, including paid media, SEO, web...Show moreLast updated: 23 hours ago
    • Promoted
    Product Marketing Manager

    Product Marketing Manager

    YourTribeChennai, Tamil Nadu, India
    Develop and implement strategic marketing plans to achieve company objectives.Conduct market research to identify trends, opportunities, and competitors in the. Lead digital marketing campaigns acro...Show moreLast updated: 30+ days ago
    • Promoted
    Global Marketing Manager

    Global Marketing Manager

    Buzznation - Experience Marketingmount, India
    Buzznation is a US, UK and India based leading .We partner with top brands to create unforgettable live and virtual experiences. Digital Marketing & Social Media.Develop and execute social media st...Show moreLast updated: 1 day ago
    • Promoted
    Product Marketing Manager

    Product Marketing Manager

    MetaMorphchennai, tamil nadu, in
    Develop and execute CRM marketing campaigns to enhance user engagement and retention.Drive acquisition and growth initiatives across digital and offline channels. Partner with product, growth, and a...Show moreLast updated: 23 hours ago
    • Promoted
    CoreStack - Partner Marketing Manager

    CoreStack - Partner Marketing Manager

    CoreStackChennai, India
    Job Summary : We're looking for a self-driven Partner Marketing Manager to take full ownership of the end-to-end growth marketing strategy for our Partner business. This is a high-impact role f...Show moreLast updated: 13 days ago
    • Promoted
    Marketing Manager

    Marketing Manager

    Wonderla Holidays Ltd.Chennai, Tamil Nadu, India
    Develop and execute an annual marketing calendar in line with brand strategy and park goals of Revenue, Footfall and Customer engagement within assigned budgets. Plan integrated campaigns for season...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Manager (High Salary)

    Marketing Manager (High Salary)

    Kumaran SystemsChennai, Tamil Nadu, India
    We are Building From Scratch, and You Could Lead It.Kumaran Systems has been delivering IT excellence for over 33+ years, powering some of the most trusted names in Banking, Insurance, and Telecom....Show moreLast updated: 11 days ago
    • Promoted
    • New!
    ▷ [High Salary] Product Marketing Manager

    ▷ [High Salary] Product Marketing Manager

    YourTribeChennai, Tamil Nadu, India
    Develop and implement strategic marketing plans to achieve company objectives.Conduct market research to identify trends, opportunities, and competitors in the. Lead digital marketing campaigns acro...Show moreLast updated: 1 hour ago
    • Promoted
    ▷ Urgent Search! Marketing Manager

    ▷ Urgent Search! Marketing Manager

    CESChennai, Tamil Nadu, India
    About the Role We are looking for a dynamic Marketing Manager to lead our Employer Branding, Thought Leadership, and Strategic Partnership initiatives. This role is ideal for a marketing profession...Show moreLast updated: 15 days ago
    • Promoted
    Partner Marketing Manager

    Partner Marketing Manager

    CoreStackChennai, Tamil Nadu, India
    We’re looking for a self-driven Partner Marketing Manager to take full ownership of the end-to-end growth marketing strategy for our Partner business. This is a high-impact role for an experienced m...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Manager

    Marketing Manager

    CESChennai, Tamil Nadu, India
    Employer Branding, Thought Leadership, and Strategic Partnership initiatives.This role is ideal for a marketing professional passionate about shaping brand identity, driving employee advocacy, and ...Show moreLast updated: 29 days ago
    • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    XtracutChennai, Tamil Nadu, India
    If you live and breathe digital marketing, we want to talk to you.We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Manager

    Marketing Manager

    Kumaran SystemsChennai, Tamil Nadu, India
    We are Building From Scratch, and You Could Lead It.Kumaran Systems has been delivering IT excellence for over 33+ years, powering some of the most trusted names in Banking, Insurance, and Telecom....Show moreLast updated: 16 days ago
    • Promoted
    Manager - Account Based Marketing

    Manager - Account Based Marketing

    Tiger AnalyticsChennai, Tamil Nadu, India
    Manager, Account Based Marketing.Tiger Analytics is a global leader in AI and analytics, helping Fortune 500 companies solve their. We offer full-stack AI and analytics services and solutions to hel...Show moreLast updated: 24 days ago
    • Promoted
    Digital Marketing Manager

    Digital Marketing Manager

    Fincart Financial Plannerschennai, tamil nadu, in
    The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing campaigns across SEO, SEM (Google Ads), social media, email, and other online platforms.T...Show moreLast updated: 16 days ago
    • Promoted
    Marketing Manager

    Marketing Manager

    Avtar - Leaders in Workplace Culture & InclusionChennai, Tamil Nadu, India
    We are looking for a passionate marketing professional with strong content creation and management skills.Marketing Strategy & Execution. Design and implement quarterly and annual marketing strategi...Show moreLast updated: 3 days ago
    • Promoted
    • New!
    Performance Marketing Manager [High Salary]

    Performance Marketing Manager [High Salary]

    XtracutChennai, Tamil Nadu, India
    If you live and breathe digital marketing, we want to talk to you.We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all...Show moreLast updated: less than 1 hour ago