Market Development Representative

TraceLink is looking for experienced Market Development Representatives to join our Mumbai -based team in India.

As a MDR you will work together with our global Business Management, Commercial Operations, and Sales team members to intensely research companies, qualify and mature TraceLink’s inbound & outbound leads, and diligently engage prospects in order to organize meetings with Sales and Account Managers.

Responsibilities

• Gather market intelligence and deeply research customer and prospect accounts through public and private data sources
• Qualify and score inbound leads to identify and prioritize key companies & personas for maximum campaign effectiveness
• Monitor public information sources to augment accounts, leads, and opportunities with data to enhance prospecting effectiveness
• Develop personalized strategies for using email, social media, and other channels to engage prospects to increase engagement rates
• Quickly follow up on marketing campaigns to create and maintain account intelligence briefs for Sales and Account Managers to prepare them for prospect and customer meetings
• Leverage teammates (Managers, and Sales & AMs) to develop targeted lists, call and email strategies, and messaging to drive opportunities and prospecting activities
• Work with partners including Finance, Marketing & Sales Operations, and Business Management to enrich, cleanse and triage account data
• Engage with functions such as Business Management, Marketing, and Sales to understand business priorities
• Document activity in Salesforce and report qualitative and quantitative results on a weekly basis

Qualifications