Associate Director

Job description

Head of Social Media Strategy

LTIMindtree is seeking a dynamic Global Head of Social Media Strategy, based in India. You will be responsible for developing and implementing a comprehensive organic social media strategy that aligns with our business goals and enhances our brand visibility and engagement, as well as work closely with digital and field marketing teams to extend the strategy to paid campaigns.

This role requires a strategic thinker with a deep understanding of social media trends, a creative mindset, and the ability to lead a team to execute high-impact social media campaigns.

Key Responsibilities :

• Develop and execute a holistic social media strategy and campaigns that aligns with the company s overall marketing and business objectives.
• Define a robust channel strategy to manage affiliate pages for key businesses. Channel appropriate content on the optimal social media platform to maximize reach and engagement.
• Oversee the creation, curation, and management of high-quality, engaging content for all social media channels. Ensure all content is consistent with brand design standards and tone of voice.
• Execute social listening techniques to monitor sentiment and recommend proactive campaigns and tactical measures as a part of the company s strategy for crisis communication.
• Collaborate with cross-functional teams including senior business stakeholders, field, service line and partner marketing teams, PR & media relations to ensure alignment and integration of social media efforts.
• Develop and implement advocacy programs for sales and the wider employee community to grow and engage our online presence.
• Explore partnerships with influencers, and work with partners and other external stakeholders, to amplify the reach and impact of our marketing efforts.

Desired Skills & Qualifications

Skills Required

Media Relations, Content Management, field marketing, Social Media, Brand Awareness, media strategy, Google Analytics, Marketing Strategy, Social Media Marketing