Paid Search Manager

Description

What You Will Be Doing

We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.

The Paid Search Leader is a strategic and tactical role focused on driving measurable results through paid search campaigns. This individual must have proven success managing and optimizing sophisticated search advertising campaigns across major platforms. The ideal candidate will excel in analyzing performance data, identifying optimization opportunities, and implementing strategic adjustments to maximize ROI. They should demonstrate proficiency in managing budgets, forecasting performance, and leading cross-functional collaboration to ensure alignment with broader marketing objectives.

If you're passionate about data-driven marketing and leveraging search engine advertising to create business value through cutting-edge campaigns and performance optimization, this is the role for you!

Key Responsibilities

• Develop global Paid Search strategy for channels such as Google & Bing, aligning with broader marketing objectives and business goals
• Oversee brand budget allocation and establish performance benchmarks for paid search channels
• Own end-to-end creation and implementation of campaigns, including media plan creation, campaign setup, daily checks, weekly reporting and optimizations
• Lead cross-functional collaboration with analytics team to ensure accurate & clean data across platforms
• Run quarterly reviews to evaluate and iterate on strategy based on market trends and KPIs
• Manage all aspects of B2B PPC campaigns including search, display, paid social and retargeting
• Drive lead generation testing efforts across paid search channels Google & Bing
• Develop and execute data-driven digital marketing strategies to drive traffic, leads, and sales
• Manage ad budgets, optimize bidding strategies, and track ROI for paid campaigns; Manage paid ad campaigns appearing on major search engines, such as Google and Bing
• Analyze campaign performance using Google Analytics, Search Console, and third-party tools
• Provide strategic recommendations and input for regional expectations in global strategy
• Define, measure, and evaluate relevant paid media KPIs
• Manage SKU campaigns on Google & Bing globally with a focus on efficiency and scalability
• Oversee feed management for Google & Bing ensuring all data is accurate and grouped appropriately
• Maintain the relationship with Products team and evaluate value annually
• Create reporting around paid marketing funnels and leverage this to improve conversion rates
• Support analytics alignment for all paid search channels
• Continuously test creative, targeting, bidding strategies, and landing page alignment
• Execute supplier campaigns and optimize performance through close collaboration with Strategic Programs Team

What’s In It for You

What’s In It for You

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.

About Arrow

Arrow Electronics, Inc. (NYSE : ARW),  Arrow Electronics, Inc. (NYSE : ARW), an award-winning Fortune 154 and one of Fortune Magazine’s Most Admired Companies. Arrow guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2024 sales of USD $27.9 billion, Arrow develops technology solutions that improve business and daily life. Our broad portfolio that spans the entire technology landscape helps customers create, make and manage forward-thinking products that make the benefits of technology accessible to as many people as possible. Learn more at .

Our strategic direction of guiding innovation forward is expressed as Five Years Out, a way of thinking about the tangible future to bridge the gap between what's possible and the practical technologies to make it happen. Learn more at .

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Location :

IN-KA-Bangalore, India

Time Type : Full time

Job Category :

Marketing and Communications