Head of Sales Marketing

Position Overview :

We are seeking a dynamic and experienced Sales Leader with 15–20 years of proven experience in the Specialty Chemicals industry. The ideal candidate will be responsible for building and leading the sales vertical from the ground up, defining and implementing go-to-market strategies, and driving business expansion across domestic and international markets.

The role requires a strategic thinker with strong market connections, capable of identifying new business opportunities, developing customer relationships, and positioning MSC’s specialty chemical products effectively across diverse application segments.

Key Responsibilities :

1.. Go-to-Market Strategy

• Design and implement go-to-market strategies for MSC’s specialty chemical portfolio including phenol derivatives and related products.
• Define product positioning, pricing strategy, and channel development plans.
• Coordinate with marketing, technical, and R&D teams for new product introductions and customer trials.

2.. Sales Leadership & Team Development

Build, mentor, and lead a high-performing sales team from scratch.

Establish clear sales targets, performance metrics, and incentive structures.

Create a performance-driven, customer-focused sales culture.

3.. Business Growth & Market Expansion

Develop and execute strategies to expand sales across domestic and international markets.

Identify and penetrate new market segments and strategic customers.

Manage key customer accounts and ensure customer satisfaction and retention.

Forecast sales volumes, revenue, and growth plans in line with company objectives.

Monitor competitor activities, market trends, and regulatory developments.

Prepare regular reports and present sales performance to management.

4.. Customer and Market Engagement

Leverage existing market network to introduce and supply product samples for customer testing and qualification.

Collect and analyze customer feedback to guide product improvements and innovation.

Participate in industry events, exhibitions, and trade fairs to enhance brand visibility.

Required Qualifications and Skills :

Bachelor’s or Master’s degree in Chemistry / Chemical Engineering / Business Administration or related field.

15–20 years of proven sales and business development experience in the specialty or fine chemicals sector.

Proven experience in Phenol derivatives and related products, as well as polymer additives such as antioxidants, photo stabilizers, heat stabilizers, and other associated specialty chemical segments.

Demonstrated experience in building and managing sales teams from inception.

Strong track record in domestic and export market development.

In-depth knowledge of the specialty chemical industry, including raw materials, applications, and customer segments.

Strong network and relationships with key customers, distributors, and industry stakeholders.

Excellent negotiation, communication, and leadership skills.

Willingness to travel frequently for business development.

Preferred Attributes :

Entrepreneurial mindset with strategic vision and execution capability.

Result-oriented with a focus on profitability and sustainable growth.

Experience in handling B2B technical sales and long-term customer partnerships.

Proven ability to collaborate cross-functionally with R&D, production, and supply chain teams.

Product portfolios :

Vanillin

Ethyl Vanillin

Guaiacol

Hydroquinone

MEHQ

TBHQ

DTBHQ

Anisole

BHA & BHT

4-MAP

UV / Light Stabilisers