Digital Marketing Specialist

Company DescriptionOpenEduCat is a comprehensive open-source ERP designed for efficient management in universities, colleges, and schools. Our cloud-based educational management system centralizes student information to enhance accessibility and informed decision-making. OpenEduCat ensures seamless oversight of students, faculties, courses, and classes for educational institutions.Role DescriptionThis is a full-time, on-site role for a Google PPC Executive, based in Ahmedabad. The Google PPC Executive will be responsible for managing PPC campaigns on Google Ads, monitoring and analyzing campaign performance, finding opportunities for optimization, and ensuring the highest ROI. Day-to-day tasks include keyword research, ad copywriting, bid management, and performance reporting.QualificationsExperience in managing Google Ads campaigns, including effective bid managementSkills in keyword research and ad copywritingAnalytical skills to monitor, evaluate, and optimize campaignsFamiliarity with PPC campaign tracking and reporting toolsStrong understanding of digital marketing principles and strategiesProficiency with Excel or other data analysis toolsExcellent communication and collaboration skillsBachelor's degree in Marketing, Business, or related field preferredGoogle Ads certification is a plus