Event Manager - Attendee Acquisition

The Events Manager - Attendee Acquisition will be responsible for building, mentoring, and leading IDC’s audience development function across the Asia Pacific and ANZ regions. This role requires a strategic, data-driven leader who can drive consistent attendee recruitment performance, enhance database quality, and foster meaningful engagement with C-level executives. The position will focus on building relationships with senior IT and business leaders, expanding IDC’s executive community, and delivering best-in-class audience experiences across all IDC summits, conferences, and custom events.

Responsibilities :

Develop and implement an integrated attendee acquisition strategy for the APAC and ANZ regions.

Oversee regional audience development teams, ensuring goals, standards, and KPIs are met across all events.

Establish clear processes and benchmarks for audience quality, conversion, and engagement.

Lead recruitment efforts for CIOs, CTOs, CISOs, and senior executives, ensuring balanced audience composition per event.

Build and strengthen relationships with C-level delegates, industry thought leaders, and IDC’s partner ecosystem.

Manage and expand Advisory Councils and end-user speaker communities to enrich event content and credibility.

Coordinate with senior executives to schedule 1 : 1 meetings, fostering stronger partnerships and client satisfaction.

Oversee the master audience database, ensuring integrity, segmentation accuracy, and compliance with data governance standards.

Develop and execute initiatives to expand IDC’s qualified contact base across new markets.

Leverage tools like Salesforce, HubSpot, and data enrichment platforms to drive measurable growth in audience pipelines.

Work closely with content development and marketing teams to align messaging, event positioning, and audience targeting.

Partner with the sales and client services teams to align audience acquisition strategy with sponsor KPIs.

Provide strategic input for marketing campaigns, event promotion, and outreach initiatives to maximize registration and attendance.

Lead, train, and mentor audience specialists across regions to ensure process consistency and skill development.

Foster a culture of collaboration, accountability, and continuous improvement across markets.

Qualifications :

Bachelor’s degree in Marketing, Business, or Communications (Master’s preferred)

6-8 years of experience in event marketing, audience acquisition, or B2B demand generation, with at least 3 years in a regional or leadership role.

Proven track record of managing large-scale attendee recruitment for C-level or B2B events across multiple countries.

Deep understanding of APAC market dynamics and experience engaging senior IT and business leaders.

Strong data management and CRM experience (Salesforce, HubSpot, Marketo, etc.).

Excellent leadership, communication, and stakeholder management skills.

Highly analytical with a results-oriented mindset and strong business acumen.

Willingness to travel across the APAC and ANZ regions (up to 40%).