Product Trend & Content Curation Lead (Gifting) | SaaS Startup | Creative Head

We’re Hiring – Creative Head (Product Trends & Content) | SaaS Startup – Airawath

Location : Hyderabad (Hybrid) |

Experience : 3–6 Years |

Startup / SaaS Product Experience Required

Airawath is an

AI-powered SaaS gifting platform

helping people discover meaningful, personalized gifts.

We’re looking for a

Creative Head – Product Trend & Content Curation , someone who combines

aesthetic taste, analytical sharpness, and emotional storytelling .

You’ll define how Airawath looks, feels, and communicates — from discovering trending products to crafting content that moves people.

If you love products, psychology, and creative storytelling — and want to lead from the front in a growing startup — this is your chance.

What You’ll Do

Lead Airawath’s

creative direction

— shaping brand tone, storytelling style, and visual personality across all channels.

Scout trending, viral, and gift-worthy products daily via

Amazon Movers & Shakers, TikTok Creative Center, Trend Hunter , and

Google Trends .

Evaluate each product for

giftability, novelty, and emotional appeal , and map the right audience, persona, and occasion.

Write

compelling product blogs, stories, and captions

that turn browsing into buying.

Work closely with

Product Managers and Digital Marketing teams

to understand

user psychology

and craft content that drives engagement and conversions.

Identify

psychological triggers

(joy, nostalgia, surprise, pride, belonging) that make products go viral — and use them in your campaigns.

Guide

video editors, designers, and copywriters

to create cohesive, high-impact short-form and long-form content.

Review analytics (CTR, engagement, conversions) and continuously evolve creative strategy.

Maintain a

weekly product trendboard

and performance dashboard.

(Future scope) Support

Analytic Era’s operations

and hiring content as we expand.

What We’re Looking For

3–6 years

of experience in

content creation, brand storytelling, or product marketing

— ideally in a

SaaS or product startup .

Strong hands-on creative instincts — you can ideate, write, and direct content.

Deep knowledge of

consumer behavior and emotional marketing .

Familiar with

Amazon, TikTok, Instagram Reels, YouTube Shorts , and

Google Trends .

Analytical and data-aware — knows how to measure what’s resonating and why.

Passion for

gifting, products, lifestyle, and storytelling .

Excellent communication and cross-functional collaboration skills.

Degree in Psychology is a strong plus

— understanding user emotions is key to this role.

MBA / Bachelor’s in Marketing, Communications, or similar preferred.

Why Join Airawath

You’ll be the

creative heartbeat

of Airawath — driving product discovery, content, and brand voice that make gifting feel magical again.

Your work will directly influence user engagement, brand partnerships, and revenue growth.

Apply / Refer :

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