Job Title : Digital Marketing Executive & Lead Generation Specialist
Location : Landran, Mohali
Vacancies : 1
Salary : ₹3 LPA (Fixed) + Incentives
Experience : 2+ Years
Qualification : Bachelor’s Degree
Employment Type : Full Time
Working Days & Hours : Monday To Friday
Industry : IT Services
Team Size : 8
Interview Process : 2 Round
About the Role
We are hiring a proactive and result-oriented Digital Marketing Executive & Lead Generation Specialist to manage paid campaigns, drive consistent leads, and execute organic digital growth strategies.
The ideal candidate must have hands-on experience with Meta Ads, Ads, Google Ads, social media management, and lead generation tools. Strong knowledge of sales funnels, retargeting, audience segmentation, and ROAS optimization is a must.
Key Responsibilities Paid Advertising & Performance Marketing
- Plan, create, manage, and optimize paid campaigns on Meta , , and Google Ads .
- Maintain consistent ROAS and continuously optimize ad performance.
- Create campaign strategies for audience targeting, retargeting, and funnel optimization.
Lead Generation
Achieve daily, weekly, and monthly lead generation targets .Generate leads through organic channels : Sales Navigator, Google Maps, social media outreach, and community groups.Execute funnel-based strategies to acquire qualified leads.Social Media Management
Manage and oversee all major platforms : Facebook, Instagram, , Twitter, YouTube , etc.Plan, schedule, and monitor content using social media management tools .Track engagement, reach, and conversions to improve performance.Reporting & Optimization
Prepare weekly and monthly reports for campaigns, leads, and ROI.Monitor analytics, identify opportunities, and recommend improvements.Required Skills & Qualifications
2+ years of hands-on experience in digital marketing & lead generation .Strong expertise in Meta Ads, Google Ads, Ads .Knowledge of sales funnels, retargeting, audience segmentation , and performance tracking.Familiarity with industry tools like :Meta Business SuiteGoogle AnalyticsGoogle Tag ManagerSales NavigatorSocial Media Management ToolsExcellent communication, analytical thinking, and result-driven mindset.Perks & Benefits
Performance-based bonuses for achieving and exceeding ROAS & lead targets.Fast career growth in a rapidly expanding digital marketing team.Opportunity to work with diverse industries and advanced marketing tools.