Chief reels officer

If you haven't built a 1 M+ audience, this job is not for you. This is not a “social media” role. This is own-the-Reels-machine-and-its-metrics. Take our Shorts & Reels from 0 → multi-million followers and turn them into a repeatable growth engine for our apps.

What you’ll actually do

Own You Tube Shorts + Insta Reels end-to-end : ideas → scripts → edits → posting → iteration

Build a small killer squad (writers, editors, thumbnail / cover) and run it like a product team

Obsess over metrics every single day :

Shares (Shares per 100 views)

STR (Swipe Through Rate) - are they hooked for first 5 secs?

APV (Average Plays per Viewer) – are they rewatching?

Retention graph – exact second they drop

Follow rate , saves, comments

Run ruthless experiments on : Hooks & first 1–3 seconds

Kill anything that doesn’t move the metrics. Double down hard on what does.

Who you are (non-negotiables)

You have grown at least one Shorts / Reels-first account from 0 → 1 M+ followers

You know your best videos’ shares, STR, APV, retention, follow rate

You can explain why they blew up without saying “algorithm was kind”

You can rewrite 10 hooks in 2 minutes

You can give brutal, precise feedback on cuts / pacing / text

You can push out 10 experiments a day without drama

You like pressure, speed, and ownership

What Makes Crafto Irresistible :

Complete creative freedom - zero corporate politics, total experimentation, and full ownership of your creative process.

Real-world impact - your reels won't just trend; they'll drive conversations and influence millions daily.

Elite peer group - work alongside the sharpest creative minds in India, pushing each other to greatness every day.

About Crafto :

Crafto is India’s largest platform for personalized quotes, wishes, and status videos — built to make emotionally resonant content shareable at scale. W e’re building the next-gen performance-driven content engine — where virality meets data.