Product Performance Analyst

Angara E-Commerce Private Limited is a luxury jewellery e-commerce company founded in the year 2007. It is a subsidiary of the American company, Angara Inc., which is headquartered in Los Angeles, California. Over the last few years, Angara has grown exponentially, establishing itself as a global leader in handcrafted colored gemstone as well as diamond jewellery. Our luxury jewellery is shipped to more than 65 countries worldwide, and has a presence in the United States of America, Bangkok, Australia, Canada, and the United Kingdom. In India, our offices are located in Jaipur and Noida.

Angara was ranked the No.1 Online Jeweller in the US in 2020 by the leading American magazine, Newsweek. We were also recognized by Newsweek as 5 Year Champion on being voted among the best online jewellers in its list of “Best Online Shops” for five years in a row. That’s not all. Our ground-breaking innovation, ‘Create with Angara,’ earned us the Business Intelligence Group’s 2024 BIG Innovation Award as well as the #10 spot in Retail on Fast Company’s Most Innovative Companies 2024 list. In addition to this, we secured the prestigious Bizrate Insights Circle of Excellence Award for two consecutive years as well as the Business Intelligence Excellence in Customer Service Award 2023. Better Business Bureau has rated Angara A+ for excellence in service and our Trust Pilot rating stands at 4.5 out of 5.

Key Responsibilities :

• Product Performance & Optimization :

Ownership of core product metrics (engagement, retention, funnels).

Analysis of lead flow, conversions, and channel effectiveness.

Reporting on campaign effectiveness utilizing marketing tools.

Collaborative design and execution of deep-dive analyses.

Building self-serve analytics infrastructure (dashboards, cohorts, funnels).

Exploration of internal and external datasets for optimization and expansion opportunities.

Collection and analysis of customer feedback.

Investigation of data fluctuations.

Collaboration with stakeholders to resolve identified issues.

Leading descriptive and prescriptive analytics, including A / B and multivariate testing.

Creation of insightful reports.

Experience with NLP and text mining is a plus.

Shaping growth strategies from both marketing and operational perspectives.

Decoding audience behavior to drive informed decision-making.

Communicating compelling insights and recommendations to diverse audiences, including senior leadership.

The Ideal Candidate :

Product Expertise : 5+ years of experience in e-commerce or customer experience products, with a strong passion for driving impact. This includes a deep understanding of product funnels, acquisition sources, user retention, and behavioral analytics.

Data Analysis & Tools :

Experienced with tools like Adobe Omniture, Google Analytics.

Advanced Excel skills for analysis and business modeling.

Proficiency in descriptive and inferential statistical analysis.

Deep experience with PowerBI. Tableau and Looker will be plus.

Customer Journey Analysis : Skilled in extracting and interpreting data from platforms such as Adwords Panel, Meta Panel, and Mailchimp / Klaviyo dashboards to identify and address issues in customer journeys, traffic, and its correlation with web performance.

Analytical & Problem-Solving Skills : Possesses strong analytical, critical thinking, and problem-solving abilities.

Statistical Modeling : Adept at developing statistical models and cohorts to derive insights and present conclusions to stakeholders.

Market Research & UX Understanding : Solid understanding of market research methodologies and user experience principles.

Platform Experience : Experienced with product management and analytics platforms, including Jira, Mixpanel, Google Analytics, and Amplitude.

Communication & Stakeholder Management : Excellent communication and stakeholder management skills.