Ecommerce Strategy DirectorMARS Cosmetics • Delhi, Republic Of India, IN
Ecommerce Strategy Director
MARS Cosmetics • Delhi, Republic Of India, IN
8 days ago
Job descriptionDrive marketplace P&L including sales planning, inventory forecasting, promotions, and merchandising. Manage relationships with category managers and advertising teams across platforms. Lead marketplace-specific campaigns and ensure high discoverability and visibility (SEO, ratings, reviews, A+ content). Collaborate with the digital marketing team on paid campaigns (Meta, Google, affiliate, influencer performance). Allocate budgets based on ROI, CAC, LTV, and channel efficiency. Monitor analytics dashboards to identify trends and optimize the marketing funnel. Ensure smooth order fulfillment, returns management, and customer experience across all platforms. Work closely with supply chain and warehouse teams on stock availability, forecasts, and demand planning. Reduce operational costs by optimizing logistics, packaging, and delivery performance. Partner with the brand and creative teams to develop product launches, digital assets, content calendars, and storytelling. Drive product visibility through enhanced content, video, and influencer-led commerce. Build dashboards for sales reports, campaign performance, inventory levels, and customer insights. Use data to identify gaps, opportunities, and strategic shifts. Present monthly / quarterly business reviews to leadership. Build, mentor, and manage a high-performing e-commerce team. Work cross-functionally with marketing, supply chain, finance, and product teams. Implement SOPs and streamline workflows to improve efficiency. Bachelor’s or Master’s degree in Business, Marketing, E-Commerce, or related fields. 8–12+ years of experience in e-commerce, with at least 3 years leading a team. Experience in beauty, cosmetics, skincare, or FMCG preferred. Strong understanding of D2C platforms (Shopify / Magento), marketplace dynamics, and digital growth. Expertise in performance marketing, analytics tools (GA4, Shopify Analytics, PowerBI, Looker), and CRM systems. Proven ability to drive P&L, manage budgets, and scale e-commerce revenue. Strong project management, negotiation, and leadership abilities. Creative problem-solver with a consumer-first mindset
Job Title : E-Commerce Head- Marketplaces
Location : Netaji Subhash Place, Delhi, India
Experience : 8-12 Years
Role Overview
The Head of E-Commerce will lead the digital commerce strategy for Mars Cosmetics, driving revenue growth across D2C platforms, marketplaces, social commerce, and omnichannel retail. This role requires a data-driven leader with strong commercial acumen, deep understanding of beauty consumer behavior, and the ability to build a high-performing digital team.
Key Responsibilities
1. E-Commerce Strategy & Business Growth
- Develop and own the end-to-end e-commerce strategy across D2C, marketplaces (Nykaa, Amazon, Flipkart, etc.), and new digital channels.
- Set revenue targets and create actionable plans to achieve monthly, quarterly, and annual growth goals.
- Identify new digital business opportunities, partnerships, and technology solutions.
2. Marketplace Management
3. Performance Marketing & Growth
4. Operations & Supply Chain Coordination
5. Brand & Content Collaboration
6. Analytics & Reporting
7. Leadership & Team Management
Key Requirements
Education & Experience
Skills & Competencies
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Director Strategy • Delhi, Republic Of India, IN
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