Assistant Manager Performance Marketing - Leading D2C Brand

Assistant Manager – Performance Marketing

Location: Bengaluru (Hybrid)

Experience: 3-6 years

Reporting To: AGM – Performance Marketing

Compensation: Upto 12LPA

Function: Digital / Performance Marketing

Brand Overview

This brand is a category-leading, consumer-first organisation operating at the intersection of design, technology, and execution. With a strong national presence across multiple cities, the company has built a scalable business by combining high-consideration consumer journeys with performance-led growth. The organisation is known for running large-scale lead-generation engines, operating across multiple digital channels, and continuously optimising for cost efficiency, quality leads, and downstream conversions. The culture values ownership, experimentation, data-backed decisions, and close collaboration between marketing, creative, and business teams.

Role Overview

This role is for a hands-on performance marketer who can independently own and scale paid media campaigns across the funnel. The Assistant Manager – Performance Marketing will be responsible for driving lead volume and efficiency through continuous optimisation, audience strategy, creative testing, and budget management.

The role sits at the core of the growth engine and requires strong execution capability combined with analytical thinking and cross-functional collaboration.

Key Responsibilities

• Own end-to-end paid media execution across platforms such as Google, Meta, and other performance channels
• Build and optimise full-funnel campaigns covering awareness, consideration, and conversion
• Drive audience strategy including keyword planning, interest-based targeting, lookalikes, and retargeting
• Work closely with creative, content, and category teams to build city- and persona-specific ad sets
• Continuously test and optimise creatives, ad copies, landing pages, and CTAs
• Track and improve core performance metrics including CPL, CPM, CTR, CVR, lead quality, orders, and ROI
• Manage budgets, pacing, and delivery across multiple objectives and platforms
• Ensure accurate tracking, pixel implementation, event setup, and attribution hygiene
• Collaborate with platform account managers to leverage new features, betas, and best practices
• Analyse performance data and translate insights into clear, actionable recommendations for stakeholders

Job Requirements/Mandatory Skills

• 4+ years of hands-on experience in performance marketing within consumer-facing, lead-driven businesses
• Strong execution experience on Meta Ads and Google Ads (non-negotiable)
• Comfort working with large datasets, dashboards, and performance reports
• Clear understanding of attribution, tracking, and performance measurement
• Experience collaborating with creative teams rather than working in silos
• Bias for action, ownership mindset, and attention to detail
• Previous experience in managing media budgets over 50Lacs.

Why should you apply for this job

• Ownership of high-scale performance budgets in a mature lead-generation business
• Exposure to full-funnel performance marketing beyond just lead acquisition
• Opportunity to work closely with creative and business teams, not in isolation
• High-impact role where performance outcomes directly influence business growth
• Strong learning curve in managing complexity across cities, personas, and platforms

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

WinnerBrands Team

Skills Required
Budget Management, Performance Measurement, Google Ads