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PPC Specialist

PPC Specialist

ConfidentialJaipur, India
20 days ago
Job description

About Us

The Marketplace Guru is an E-Commerce Marketplace Agency and Accelerator dedicated to driving global growth for brands. We help brands scale internationally by integrating them into our cross-border fulfillment network and executing strategic marketing campaigns across multiple global marketplaces. We help brands grow, and win—globally.

Our Services Include

  • Channel onboarding / Marketplace onboarding
  • PPC Management
  • SEO and Listing Optimization
  • Content creation and creative optimization
  • Storefront management
  • Brand Strategy
  • Inventory Forecasting
  • Fulfillment and Shipping
  • Brand Hygiene
  • Data insights analysis
  • Ensuring compliance for global markets

About The Role

The PPC Specialist at The Marketplace Guru is responsible for managing and optimizing Pay-Per-Click (PPC) advertising strategies for clients, ensuring account growth, and maintaining key performance indicators (KPIs). This role requires expertise in auditing, campaign management, keyword analysis, and cross-functional collaboration to resolve advertising challenges effectively.

Key Responsibilities

Account Auditing & Issue Resolution :

  • Prioritize 'Emergency' audits to identify and resolve issues in problematic accounts.
  • Collaborate with other directors and team members to find solutions to advertising challenges.
  • Conduct Account Audits to determine the Problem Statements for Potential Clients.
  • Actively communicate with peers, managers, and clients to ensure timely task and project completion.
  • Provide clear reports, notes, and summaries of audit findings and campaign performance.

    • PPC Account Management

  • Own and manage the growth of 6-8 PPC accounts for The Marketplace Guru's clients.
  • Develop, implement, and maintain client-identified KPIs.
  • Oversee full advertising account actions, including ad segmentation, budget setting, and performance optimization.
  • Verify ad segmentation, reduce wasted ad spend & reduce ACOS.
  • Set up ads for new accounts, ensuring proper segmentation, keyword research, and budget allocation.
  • Utilize keyword analytics and discovery to develop and optimize manual campaigns, including :
  • High volume campaigns (broad, phrase, & exact match types).
  • Low volume campaigns (phrase & exact match types).
  • High relevancy campaigns (phrase & exact match types).
  • Create manual ASIN targeting campaigns, including but not limited to, defensive ASIN targeting.

    • Qualifications (Please Apply Only If You Meet These Requirements)

  • At least 1 year of experience managing Amazon PPC campaigns, with a focus on Sponsored Products, Sponsored Brands, and Sponsored Display ads.
  • Certifications required from Amazon : (If you do not have these, please obtain by clicking on the links below)
  • Sponsored Ads Certification
  • Sponsored Ads Advanced Certification
  • Video Ads Certification
  • Campaign Optimization Certification
  • Experience of Helium 10
  • Product Research - Black Box
  • Keyword Research - Magnet & Cerebro
  • Analytics - Keyword Tracker
  • SEO knowledge for Amazon optimization.
  • Expertise in G Suite / Google Sheets with 55+ WPM (Typing Speed).

    • Experience

  • Strong knowledge of campaign budgeting, forecasting, running discounts, deals, promotions and a solid understanding of Amazon campaigns.
  • Proficiency in keyword analysis, campaign optimization, and reducing ad spends.
  • Proven experience in managing multiple brands and accounts, crafting strategies, and delivering results for a diverse range of clients, brands, and products on the Amazon marketplace.

    • Bonus Skills (A Plus For Your Application)

  • Experience with Jungle Scout, Asana and Slack for project management , product research & communication.
  • Knowledge of Excel for data management and reporting .
  • Certifications required from Amazon : (If you do not have these, please obtain by clicking on the links below)
  • SEMrush or Ahrefs SEO Certification (for in-depth keyword and analytics skills)

    • The Marketplace Guru Core Values

  • Smart Tech, Smarter Moves : We don't just use tech — we embrace it. AI and tools fuel faster action and smarter results.
  • 1+1 = 11 : Through mentoring, collaboration, and trust, we achieve more together — transforming good teams into great ones. Soft on People, Tough on Problems : We lead with empathy and respect while tackling challenges with unwavering resolve.
  • Clear, Kind & Consistent : We communicate openly and respectfully. Clarity and consistency fuel progress. Intrapreneurial Instinct : We take ownership, adapt to challenges, and pursue continuous learning to push the organization forward.
  • Intrapreneurial Instinct : Excellence isn't just a goal — it's our standard. We take full responsibility, adapting to challenges with resilience. With a commitment to continuous learning, we proactively create opportunities that fuel the org forward.
  • Courage to Speak, Strength to Listen : We share truth with care - even when it's hard. Feedback is intentional, not impulsive. We think about the 'WHY' , care about the 'HOW', and deliver it when it matters most - in the movement. And when others speak, we listen to understand, not to respond.

    • Expectations (What To Expect)

  • Work Hours : 46 hours a week, with 8 hours per day.
  • Competitive Salary : Attractive base salary.
  • Work From Home : Permanent WFH setup, provided you excel at your job
  • A dual Monitor setup is required (at least 8GB of RAM) + 50 MBPS Internet Speed.
  • Learning Resources : Unlimited access to our SOP Library to support your professional development.
  • Career Growth : Clear path to advance to Account Director, with the opportunity to manage 60+ brands.
  • Career Support : Ongoing guidance and mentorship for your career advancement and personal growth.

    • Skills : asin,account management,ppc,advertising,seo,sponsored ads,amazon marketplace,performance analysis,campaigns,optimization,ppc campaigns

    Skills Required

    campaign optimization, G Suite, Keyword Analysis, google sheets

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