Business Analyst

Genpact (NYSE : G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose – the relentless pursuit of a world that works better for people – we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.

Inviting applications for the role of Business Analyst, Campaign Manager

In this role, you will work in a pod structure with Client Success Managers to support our

largest clients, providing strategic insights and recommendations for SEM and display advertising

campaigns.

Responsibilities

An Executive Accounts CM will need to be able to prioritize and load balance across several platforms and clients within specific service level agreements (SLAs) and expectations. Job duties may include :

• Serving as a clients’ campaign manager
• Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients’ performance metrics)
• Optimizing PPC campaigns in order to increase campaign success
• Updating and / or creating pacing reports for campaigns
• Creating campaigns within our platform
• Providing weekly / monthly / ad hoc reporting
• Providing miscellaneous research as needed
• Updating ads for digital media
• Reviewing keywords and providing feedback on potential keyword strategies
• Join client meetings as needed and be comfortable presenting findings and analysis as needed
• Build rapport with internal team members through routine and scheduled meetings
• Develop & advise on marketing strategies as well as assessing feasibility based on the client expectations, and identifying marketing and advertising opportunities for our clients
• Execute budgets and strategies to meet specific client goals / needs
• Monitor, evaluate, and leverage standard processes to manage and improve SEM / display campaign performance across LOCALiQ’s publisher networks to determine improvement opportunities
• Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients
• Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts
• Incorporate constantly evolving technologies and processes into the client solution delivery process

Qualifications we seek in you!

Minimum Qualifications

Preferred qualifications