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Global Assistant Brand Manager

ConfidentialMumbai

30+ days ago

Job description

Primary Skills / Competencies :

Mix Design Execution

Create the comms strategy for the brand and bring it to life across all campaigns based on true consumer insights.
Work with creative agencies and production houses to bring alive brand JTBDs through the process of issuing briefs, providing feedback, consumer testing, and final production.
Create digital brand Experience toolkits to enable 360 deployments of campaigns across multiple media channels.
Collaborate with RD to create winning products on core and innovations to help drive greater loyalty.
Create pack designs with design agencies based on consumer insight and trade / channel realities.

Project Management

Work with RD, Supply Chain, and finance teams to bring to life the innovation pipeline and ensure the timely delivery of projects.

Ensure timely delivery of projects and help deliver business metrics of turnover, gross margin, and share.

Co-create mixes with partners across all functions, both internal (RD, SC, Finance, Procurement, etc. ) and external (Creative, Pack Design, Consumer Research).

Consumer Intimacy

Put the consumer at the heart of all strategy and execution.

Identify real consumer problems and solve them using insightful innovations impactful communications to drive brand growth.

Required Qualifications :

Strong consumer intimacy to unravel true consumer insights.

Experience in working with cross-functional teams, both internal and external.

Understanding of the premium consumer in India

Minimum 4+ years of experience in marketing

Strong Project Management skills.

Monitors progress takes action.

Skills Required

Consumer Insights, communications strategy, Campaign Execution

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Brand Manager • Mumbai