Senior Executive - Marcom

Primary Purpose and Overall Objective of the Job

The Industrial Applications Communications Specialist develops and executes impactful marketing campaigns that leverage customer, market and brand insights to drive lead generation, sales enablement, market penetration, and revenue growth for the business. They use marketing communications strategies, digital tools, and expertise to build brand awareness, execute online and offline campaigns, generate engaging content, coordinate customer events, and drive lead generation. Effectively, they translate strategic marketing objectives into impactful campaigns, ensuring professional execution for measurable outcomes in lead management and sales opportunity pipeline.

Job Description

1. Campaign Management & Execution

• Identify the optimal mix of communication channels that align with defined market segmentation and buyer personas to guide the customer journey; showcase the value of our offer and generate demand from prospects and our customers.
• Develop and execute localized, multi-channel marketing campaigns (digital, email, events) for product launches, promotional priorities, and other commercial initiatives.
• Manage the cluster’s Industrial Applications marketing communications calendar, facilitating alignment with global campaigns, and driving focus on local sales priorities.
• Drive lead management from generation to conversion; track MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads); work with sales for timely lead follow-up and opportunity creation.
• Oversee content management in coordination with external agencies, global and regional Communications teams, Scientific Affairs, and local commercial teams for engaging content creation or localization, digital advertising, and events.
• Coordinate with global and regional collaborators to update and localize content for web pages, ensuring SEO / SEA best practices and global / regional / local alignment.
• Analyse campaign performance using CRM (Salesforce) and marketing automation (Marketo) to track lead generation and Marketing Influenced Opportunities (MIOs); report on campaign ROI and optimize marketing communications tactics accordingly.

2. Sales Enablement

3. Channel & Key Account Marketing

Skills and Qualifications :

Essential Skills :

Desirable Skills

Competencies

Education

Bachelor’s degree in communications, Marketing, or a relevant scientific field (e.g. Life Sciences, Microbiology), or equivalent relevant commercial experience.

Experience

3-5 years of experience in digital marketing or marketing communications, preferably in life sciences or diagnostics. Digital marketing expertise is highly desirable.

Language

Excellent English language proficiency, and proficiency in local language(s).