Senior UX / UI Design Lead

Posted on 18 / 06 / 2025

Mission

About Us   : At Decathlon Sports India, our purpose is to

We believe the way to achieve this is by transforming digitally and creating a WOW experience for our users through seamless omni journey both inside our stores and online through our website and shopping App. We are undergoing a strategic transition in our business model to capitalize on this changing behavior and grow our digital business by 3X in the coming 2 years.

We’re seeking an experienced and hands-on  Senior UI / UX Design Lead  to shape and elevate the user experience of our  eCommerce mobile app and website . This role combines strategic design leadership with deep individual contribution. You’ll lead the entire design lifecycle – from ideation to launch – ensuring that every digital interaction across our eCommerce platforms is intuitive, beautiful, and conversion-optimized.

Profile

Key Responsibilities

Design  Strategy & Vision

Own the end-to-end design vision for the eCommerce app and web platform

Define user journeys, information architecture, and interaction flows based on business goals and customer insights.

Lead the evolution and scalability of a unified design system across all digital touchpoints.

Hands-On Design Leadership

Translate complex requirements into polished, high-fidelity visual designs and prototypes.

Balance hands-on execution with leadership — actively designing while guiding junior / mid-level designers.

Build, maintain, and scale the UI component library and UX patterns.

User Research & Optimization

Partner with product and research teams to conduct user interviews, usability testing, and A / B tests.

Use qualitative and quantitative data (session recordings, heatmaps, analytics) to drive informed design decisions.

Continuously refine the experience for performance metrics like conversion, retention, engagement, and LTV.

Team & Stakeholder Collaboration

Collaborate closely with cross-functional stakeholders : product managers, engineers, marketing, and customer success.

Lead and facilitate design critiques, sprint planning, and design reviews.

Align design work with broader brand and business objectives.

Should be able to work with agencies in terms of mentoring them on guidelines and requirements and managing deadline and quality of work

Requirements

10-12years  of experience in UI / UX / Product Design with at least  3+ years in a leadership or principal design role .

Proven experience designing and shipping  high-scale eCommerce platforms  (web + native mobile apps).

Mastery of design tools like  Figma , Adobe CC, or equivalent (Sketch, XD).

Deep understanding of  responsive design ,  design systems ,  micro-interactions , and accessibility standards (WCAG).

Strong cross-functional collaboration experience, including working directly with engineering teams in agile environments.

Strong visual design, interaction design, and user-centric problem-solving skills.

Preferred Qualifications

Background in consumer-facing, B2C or D2C commerce (fashion, retail, electronics, etc.).

Working knowledge of front-end technologies (HTML, CSS, JS) to understand dev constraints.

Experience working with performance and experimentation tools (e.g. Mixpanel, GA4, Optimizely).

Comfortable presenting to C-suite and aligning design thinking with business strategy.