Business Development and Marketing Manager

BRICKWORK GROUP

Designation : Manager / Senior Manager

Department : Sales & Marketing

Location : Bengaluru

ROLE SUMMARY

The Sales and Marketing Manager / Senior Manager will be responsible for leading and developing the Brickwork Group Companies’ sales and marketing strategies to drive revenue, increase market share, and enhance the brand.

Key responsibilities include conducting market analysis, building relationships with key clients and partners, developing and implementing strategic marketing plans to achieve sales targets, expanding into new markets, and establishing a strong digital media presence and branding, as well as driving PR initiatives for the group companies. The role involves close coordination and collaboration with business development teams, the leadership, and other stakeholders. The ideal candidate is a strategic, analytical, and results-driven leader with strong executive communication, negotiation, and customer engagement skills. The candidate should be willing to travel Pan India to develop strategic partners and prospects.

KEY RESPONSIBILITIES :

(1) Market Analysis, Strategic Planning, and Brand Enhancement :

Conduct in-depth market research, identify emerging trends, and analyse the competitive landscape to capitalise on new business opportunities.

Develop and evaluate advertising and promotional campaigns, webinars, and thought leadership events / conclaves to enhance brand value and market penetration.

Leverage data-driven insights to refine marketing efforts and drive sales growth.

Brand Enhancement :

• Conceptualise brand refresh and promote brand visibility by proactively redesigning collaterals / websites and SEO optimisation as necessary.
• Ensure Digital Media Presence - Manage all social media accounts (LinkedIn, YouTube, Twitter, Facebook, etc.) with regular content creation and engagement
• Driving PR Initiatives - Work with PR agencies to generate article publication, speaking, and sound-byte opportunities for leadership across the Group companies.
• Attend conferences, trade shows, showcasing Brickwork Group Companies’ products / services through presentations and collaterals. Work on post-event reports and analysis to improve market presence and visibility.

(2) Supporting Sales Growth & Cross-functional Collaboration

Developing and implementing strategic marketing plans to help achieve the sales targets and develop new markets for the Group companies.

Business Leaders’ Meetings :

Cross-functional Collaboration :

COMPETENCIES / SKILLS

EDUCATION :

A master’s degree in Sales, Marketing, Business Administration, or a related field is preferred.

WORK EXPERIENCE :

BRICKWORK GROUP

Brickwork India

www.Brickworkindia.Com

Brickwork India pioneered the concept of Remote Executive Assistant (REA) & Remote Research Assistant in early 2005.

Since 2005, Brickwork has supported over 15,024 clients across 179 countries and delivered more than 38,166 projects. Its clientele ranges from Fortune 500 companies, mid-size companies, and start-ups to innovative entrepreneurs and busy CXOs across 60+ industries. Some of the clients who have leveraged Virtual Assistant support include well-known industrialists, senators, media celebrities, Sr. Consultants, Wall Street firms, Advisors to the US president, and CXOs from large enterprises.

Today, Brickwork has evolved into a boutique firm, offering niche and specialized support services under three verticals : Business Support, Research Support, and Graphic Design & Branding.

Brickwork Ratings

www.Brickworkratings.Com

Brickwork Ratings (BWR) is one of India’s leading credit rating agencies, committed to providing the investment community with products and services needed to make informed investment decisions. Established in 2007, Brickwork Ratings, a SEBI-registered and RBI-accredited credit rating agency, has Canara Bank, a leading public sector bank, as its promoter and strategic partner.

BWR is headquartered in Bengaluru and has a pan-India presence. The rating team is headed by the analytical prowess of the industry’s most experienced credit analysts, bankers, and regulators.

BWR offers rating services for bank loans, NCDs, Commercial Papers, Bonds, Mutual Funds, PPMLDs, and Security Receipts. BWR has rated over 100,000 Large Corporate, Banks, Financial Institutions, State and Local Governments, and small businesses. BWR provides investors and lenders with timely and in-depth research across the structured finance, public finance, financial institutions, project finance, and corporate sectors.

B2K Analytics

www.B2kanalytics.Com

B2K Analytics (B2K) is a boutique advisory firm offering services and solutions in risk management, research, analytics, consulting, investment management, infrastructure advisory, and skill development.

Founded in 2015, the company has operated with a niche clientele over the years. Currently, B2K has plans to expand rapidly to realize its true potential in Indian markets and abroad .