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Performance and Innovation Lead
VMLTiruchirappalli, IN21 hours ago
Job descriptionCo-lead the client website and CMS innovation in partnership with the Digital Experimentation Lead. Manage a backlog of site experiments (e.g., UX tweaks, funnel enhancements, A / B tests). Translate innovation lab concepts into scalable platform initiatives. Champion cross-functional input from media, analytics, product, and creative teams. Lead performance integration across CRM, website, and paid media. Collaborate with the Marketing Science Unit (MSU) to define unified KPIs (e.g., site-to-lead, lead-to-booking, CAC). Ensure reporting pipelines across Salesforce, Adobe Analytics, and Power BI are delivering actionable insights. Build feedback loops that turn performance dashboards into optimization actions. Manage a 10–15 person cross-functional team across CRM ops, platform specialists, and analysts. Serve as the senior delivery voice in regional performance reviews and executive check-ins. Establish clear delivery operating rhythms (standups, retrospectives, quarterly planning). Partner with WPP HR to shape talent ladders, retention strategies, and team engagement. A seasoned CRM or digital performance lead who has grown into strategic ownership. Someone who has led Salesforce or Martech project delivery in a regional or global setting. A team builder who thrives on scaling talent and motivating high-performance squads. A translator of complexity—able to bridge product, marketing, analytics, and tech. Data fluent but not data-obsessed—who uses insights to move business outcomes. A structured thinker who’s comfortable with agile, experimentation, and change management.
We are looking for a senior leader to connect the dots across CRM, platform innovation and marketing analytics. One will build and operate a unified capability hub that delivers measurable marketing impact for 10+ regional markets.
This role is ideal for someone who has risen from innovations & Tech, CRM or performance marketing into strategic leadership and ready to integrate capabilities and lead a multidisciplinary team.
Responsibility will be for unifying Salesforce Marketing Cloud execution, website innovation, and data performance reporting under a single playbook. A Leader at the helm of different teams to translate between business goals, tech constraints, and customer outcomes.
CRM & Salesforce Marketing Cloud Operations
- Oversee Salesforce Marketing Cloud (SFMC) implementation and journey management across 8+ markets.
- Translate campaign briefs into multi-market CRM journeys across Email, WhatsApp, SMS, and push.
- Guide CRM delivery pods : campaign managers, builders, QA, and reporting analysts.
- Ensure CRM journeys meet business objectives (e.g., retention uplift, test drive bookings).
- Troubleshoot delivery issues, QA errors, and stakeholder escalations with speed and accuracy.
Platform Innovation & Digital Experience
Performance Analytics & Integration
Team Leadership & Governance
Skills and Competencies
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Performance Lead • Tiruchirappalli, IN
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