Digital Marketing Specialist

Paid Media Strategist Job Description

As a Paid Media Strategist, you will be responsible for driving paid media strategy across multiple platforms for large brands in the US. This involves creating campaign optimizations backed with data that drive client return on investment (ROI).

A strong Paid Media Strategist is a goal-oriented self-starter who loves keeping up to date on platform changes. You obsess over key performance indicators (KPIs) that actually matter instead of spinning your wheels with busy work.

• 3+ years experience running paid media campaigns across Google, Meta, TikTok and Microsoft ads.
• Understanding of the paid media landscape in the US market.
• Successful history of optimizing medium to large budget ad spends.
• Experience building out strategy decks and account audits
• Understanding of conversion tracking and revenue attribution
• Track record of running multiple accounts at once
• Comfortable with data analysis and reporting on performance
• Proficiency in advanced AI tools

Key Responsibilities :

Bonus Points : Experience with auditing new client paid media accounts, Pinterest, Snapchat, or Amazon ads; working with enterprise clients.