Data-Driven Decision Making Specialist

Job Description

The Implementation & Analytics Specialist plays a vital role in ensuring accurate analytics implementation, campaign tracking, and insightful reporting for marketing and product functions. This specialist will support data-driven decision-making through robust tagging, QA, and measurement practices.

• Supporting day-to-day analytics implementation tasks as part of ongoing business-as-usual (BAU) activities.
• Collaborating with product teams during new launches to ensure data readiness.
• Working closely with marketing teams to enable accurate tracking for campaigns.
• Performing rigorous QA of tracking implementations using Google Analytics 4 (GA4) and Segment.io.
• Supporting reporting needs through dashboard configuration and ad hoc data pulls.
• Assisting in identifying data gaps and helping surface actionable insights.
• Ensuring alignment of tagging strategy across stakeholders and platforms.

Role Requirements

Required skills and competencies include :

This role requires a minimum of 5 years of experience in a digital analytics or implementation role, with direct interaction with external teams including marketing and product functions across client-side stakeholders.