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Growth Marketing - Senior Manager / Associate Director

Growth Marketing - Senior Manager / Associate Director

NetradyneMadurai, IN
5 hours ago
Job description

Netradyne is a leading AI-powered fleet safety and management solutions company that has revolutionized commercial vehicle safety through innovative technology. Founded in 2015, we've grown to serve over 3,000 customers globally with 450,000+ vehicles deployed across eight countries, including major clients like HUL, Shell, and Indian Oil. As India's first unicorn of 2025 , we've achieved 50% growth year-on-year and continue to strategic expansion in key markets including India and Europe.

Role Overview

We are seeking a strategic and results-driven Sr. Growth Marketing Manager to spearhead our growth marketing initiatives across India and Europe. This role will focus prioritized business segment and building sophisticated Account-Based Marketing (ABM) strategies to drive revenue growth in these critical markets. You'll be responsible for developing and executing comprehensive growth strategies that align with our aggressive expansion goals while working closely with sales, product, and regional teams.

Key Responsibilities

Growth Strategy & Planning

  • Develop and execute comprehensive growth marketing strategies for India and Europe markets
  • Drive market penetration and revenue growth through data-driven marketing initiatives
  • Collaborate with regional sales leadership to identify high-value enterprise opportunities
  • Analyze market trends and competitive landscape to inform strategic decisions

Account-Based Marketing (ABM)

  • Design and implement scalable ABM programs targeting focused segments across India and Europe
  • Build 1 : 1, 1 : Few, and 1 : Many ABM strategies tailored to regional market dynamics
  • Partner with sales teams to identify, prioritize, and tier target accounts based on revenue potential
  • Create personalized, multi-channel campaigns for high-value enterprise prospects
  • Develop account-specific content and messaging that resonates with key decision-makers

    • Enterprise Marketing Leadership

  • Lead enterprise marketing initiatives targeting large enterprises, fleet operators and logistics companies.
  • Develop sophisticated lead generation and nurturing programs for complex B2B sales cycles
  • Create compelling value propositions for enterprise segments including employee transportation, logistics, oil & gas, and other key verticals.
  • Build relationships with key industry stakeholders and thought leaders

    • Campaign Management & Execution

  • Oversee multi-channel marketing campaigns across digital and traditional media
  • Manage marketing automation platforms and ABM tools (experience with 6Sense, Demandbase, or similar preferred)
  • Coordinate integrated campaigns including content marketing, events, webinars, and direct outreach
  • Optimize campaign performance through continuous testing and data analysis

    • Cross-Functional Collaboration

  • Work closely with regional sales teams to ensure marketing-sales alignment
  • Collaborate with market insights and wider marketing to develop region-specific messaging and positioning
  • Partner with content marketing teams to create compelling, localized content
  • Coordinate with global marketing teams to ensure brand consistency while adapting to local markets

    • Analytics & Performance Management

  • Establish KPIs and metrics to measure growth marketing effectiveness
  • Provide regular reporting on pipeline generation, conversion rates, and ROI
  • Use data-driven insights to optimize campaigns and improve performance
  • Track and analyze customer acquisition costs and lifetime value by region

    • Required Qualifications

    Experience & Background

  • 10+ years of B2B marketing experience in technology companies, preferably SaaS or IoT
  • P roven experience in growth marketing and ABM campaign management
  • Deep experience in enterprise marketing targeting large commercial accounts
  • Track record of driving significant revenue growth in international markets

    • Technical Skills

  • Expertise with ABM technologies and platforms
  • Strong analytical skills with experience in marketing analytics and attribution modeling
  • Experience with multi-channel campaign management and optimization

    • Strategic & Leadership Capabilities

  • Proven ability to develop and execute growth strategies in multiple geographic markets
  • Strong understanding of enterprise B2B sales cycles and buying processes
  • Experience building and scaling ABM programs from ground up
  • Excellent project management and cross-functional collaboration skills
  • Data-driven mindset with ability to translate insights into actionable strategies

    • Regional Market Knowledge

  • Understanding of India and European business cultures and market dynamics
  • Experience with localized marketing approaches and regional compliance requirements
  • Ability to work across multiple time zones and collaborate with remote teams
  • Fluency in English required; additional European or Indian languages a plus

    • Preferred Qualifications

  • MBA or advanced degree in Marketing, Business, or related field
  • Background in AI / ML or IoT technology marketing
  • Previous experience with high-growth unicorn or scale-up companies
  • Demonstrated success in building marketing programs that support aggressive revenue targets

    • Location & Work Arrangement

    This role is based in Bengaluru, India with travel requirements between regions. We offer flexible hybrid work arrangements with the expectation of collaboration across time zones.

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    Growth Marketing Manager • Madurai, IN

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