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Amazon Advertising & Performance Marketing Lead

Amazon Advertising & Performance Marketing Lead

Binca GamesAlappuzha, IN
4 hours ago
Job description

About the Role :  We're seeking an experienced Amazon Performance Marketing professional to lead our US market expansion and drive profitable growth through strategic advertising and optimization.

Key Responsibilities :

  • Manage Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)
  • Optimize product listings with keywords, and analyze sales data to improve conversions
  • Monitor performance metrics (e.g., ROI, CPA, ROAS, ACoS)
  • Develop and execute Amazon SEO strategies
  • Manage advertising budgets and forecast performance
  • Analyze competitor strategies and market trends
  • A / B test product listings, images, and ad creative
  • Coordinate with Amazon account management and logistics teams
  • Report on KPIs and provide actionable insights

Requirements :

  • 3-5+ years Amazon advertising experience (US marketplace)
  • Proven track record managing $20k+ monthly ad spend
  • Expert knowledge of Amazon Seller Central / Vendor Central
  • Experience with tools like Helium 10, Jungle Scout, AMZScout
  • Strong analytical skills and data-driven approach
  • Experience with card games / toys / consumer products (preferred)
  • US market knowledge and timezone availability
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    Performance Marketing • Alappuzha, IN

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