Digital Marketing Expert (SEO • SEM • CRM • AI Automation • Analytics)

Job Title : Digital Marketing Expert (SEO SEM CRM AI Automation Analytics)

Location : Chidambaram, Tamil Nadu

Employment Type : Full-Time

Reporting To : Head of Operations

About the Role

The Digital Marketing Expert is a senior, execution-driven role responsible for leading end-to-end digital marketing strategy, campaign execution, analytics optimisation, CRM workflows, and AI-driven marketing automation across the entire Oliya ecosystem - including Oliya Academy, Oliya Digital Agency (client projects), and Oliya Labs (startup MVPs).

This role requires mastery of SEO, performance marketing, social ads, CRM systems, automation tools, analytics dashboards, conversion optimisation, and MarTech integrations . You will build, execute, analyse, and optimise real campaigns that support UK dental practices, Indian SMEs, education-sector clients, and Oliya's internal products.

This is a hands-on marketing leadership role with full ownership of digital growth, funnel performance, and platform strategy.

Key Responsibilities

1. Digital Strategy & Planning

• Develop holistic multi-channel digital strategies for :

Awareness

2. Performance Marketing (Google, Meta, LinkedIn)

Google Search, Display, YouTube Ads

Audience segmentation

3. SEO, Content & Organic Growth

Ubersuggest

4. CRM Management & Marketing Automation

HubSpot

Lead scoring

Sintra.ai

5. Analytics, Dashboards & Reporting

Google Analytics 4 (GA4)

CAC, CPL, CPM, CTR

6. CRO (Conversion Rate Optimisation)

Landing pages

7. Creative Direction & Collateral Production

Social media creatives

8. Compliance, Governance & Data Security

GDPR

Technical & Marketing Expertise Requirements

Marketing Platforms & Tools

Technical Skills & MarTech Competency

Cross-Functional Awareness

Profile Requirements