Application Marketing Associate

Job Description

About Us

Amrutam is a pioneering Ayurvedic lifestyle and wellness platform that blends the ancient wisdom of Ayurveda with the convenience of modern technology. Founded with a vision to make holistic health accessible and trustworthy, Amrutam offers a range of authentic Ayurvedic products and services – from doctor consultations to wellness content – all in one place.

Job Details

Base Location : - Delhi NCR

Department : - Marketing

Working Mode : - Hybrid

Experience : - 1 to 3 years (mandatory)

Qualification : - Bachelor’s degree in Marketing, Business, or a related field

Reporting Head : – Head – Marketing

CTC : - As per market standard

Level : - Mid

Key Responsibilities

1. Drive App Installs

• Plan and execute paid user acquisition campaigns across Meta Ads, Google App Campaigns, Apple Search Ads, and other relevant platforms.
• Optimize App Store Optimization (ASO) to increase organic visibility and downloads.
• Collaborate with content team to leverage influencers, content creators, and affiliates to drive app installs

2. Boost App Engagement

3. Drive App Revenue (E-commerce + Consultations)

Skill Requirements

1. 1–3 years of experience in digital / app marketing (D2C / e-commerce / consumer tech preferred).

2. Hands-on experience with Meta Ads, Google Ads (UAC), ASO, and analytics tools (Firebase, AppsFlyer, Adjust, or similar).

3. Strong understanding of app funnels (Install → Activation → Retention → Revenue).

4. Creative mindset with the ability to test, analyze, and optimize campaigns.

5. Passion for Ayurveda, wellness, and consumer-first marketing is a plus.

Required Technical Knowledge

1. Must-have familiarity : Firebase, AppsFlyer / Adjust, MoEngage / CleverTap, Google & Meta Ads.

2. Good-to-have : WebEngage, Branch.io, OneSignal, ASO tools like AppTweak / Data.ai.