Job Summary :
The role entails leading the marketing team to drive brand strategy, execute global and local campaigns, and enhance demand generation and customer loyalty. The ideal candidate will align marketing efforts with business goals, optimize resource use, collaborate with sales, and represent the brand across media and industry events.
Key Responsibilities :
- Lead the development and execution of the marketing plan aligned with business objectives
- Implement go-to-market strategies for product marketing in accordance with business goals
- Monitor, analyze, and refine marketing campaigns based on performance and ROI
- Allocate and manage marketing budgets, ensuring measurable returns on investment
- Collaborate with sales and business teams to design and execute scalable lead generation and retention programs
- Build strategic alliances and partnerships to boost marketing effectiveness and profitability
- Develop marketing collateral, including product datasheets, sales tools, and technical white papers
- Manage and enhance blog content, positioning the company as a thought leader
- Handle product launch communications and create productivity materials for internal and external use
- Stay updated with market trends, technologies, and customer expectations
- Collaborate with Sales to incorporate market feedback into future marketing strategies
- Represent the company in media interactions, industry trade shows, sponsorships, and client meetings
Skills Required
Marketing Strategy, Brand Management, Demand Generation, Campaign Management