Senior Director - Brand Marketing, Sports

ConfidentialMumbai, India

7 days ago

Job description

The Brand Manager will play a key role in defining brand strategy, executing campaigns, and driving audience engagement. The incumbent will work closely with internal teams, creative agencies, and external partners to deliver impactful marketing initiatives that strengthen Star Sports' presence and build deeper connections with its audience.

What you will do

Strategic Roadmap : Define the marketing roadmap for each property by setting objectives across awareness, intent to watch, media reach, and viewership (TVR, reach, frequency, consumption). Drive these outcomes through innovative communication strategies and marketing plans tailored to geographies and consumer cohorts
Data & Insights : Analyze viewership trends, triggers, and barriers for each property / event using primary and secondary research where applicable. Translate these findings into actionable insights that inform product interventions, media strategies, and communication plans
Marketing Communications : Develop clear briefs aligned to goals and deliverables. Collaborate with internal and external creative teams, articulating insights, propositions, and campaign directions. Ensure alignment on marketing communication plans across owned, paid, digital, social, and activation channels
Campaign Development & Execution : Conceptualize and deliver breakthrough campaigns that maximize brand awareness for the sport. Oversee integrated campaign execution, partnering with internal stakeholders (insights, creative, media, social, partnerships, PR) to ensure seamless rollout with detailed cascade plans and on-air schedules
Project Management : Lead cross-functional project teams (league owners, programming, acquisition, distribution, sales, commercial) to deliver end-to-end marketing plans in a fast-paced environment
Scheduling Inputs : Provide data-driven recommendations for match scheduling across key properties
Performance Tracking : Monitor business and marketing metrics against set objectives, identify gaps, and recommend corrective actions for in-season and future campaigns
Budget Management : Track and manage marketing spends, ensuring adherence to budgets and driving cost efficiencies across categories

Skills, Experience & Attributes for Success

MBA in Marketing from a leading B-School

10+ years of marketing and brand management experience with large national consumer brands, with deep expertise in marketing principles, media planning, consumer research, and end-to-end ATL, BTL, and integrated campaign development

Proven track record of delivering measurable business impact

Self-starter with the drive to take initiative and deliver results

Strong people management and influencing skills

Excellent analytical, communication, and presentation abilities, with clarity in thought and articulation

Ability to navigate and thrive in ambiguity

Genuine passion for sports and an understanding of the sports ecosystem

Skills Required

integrated campaign development, Btl, Atl, Media Planning

Create a job alert for this search

Director Marketing • Mumbai, India