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Sr. Media Buyer

Sr. Media Buyer

ROI Magnetpune, India
1 day ago
Job description

Job Title : Sr. Media Buyer - Meta & Google Ads

Location : Baner, Pune (On-site)

Salary : ₹50000 per month (Depends on Experience & Knowledge)

Experience : 2+ Years

About ROI Magnet :

ROI Magnet is a fast-growing performance marketing agency focused on delivering measurable results through data-driven strategies. Our culture thrives on innovation, creativity, and a deep passion for performance marketing.

About the Role :

We are looking for a results-driven Sr. Media Buyer with 2+ years of hands-on experience with Meta and Google in planning, executing, and optimizing paid advertising campaigns. The ideal candidate will bring strong analytical skills, attention to detail, and a proven ability to drive measurable ROI through strategic media planning and performance optimization.

Key Responsibilities :

  • Creative mindset with the ability to conceptualize and test ad creatives.
  • Proven experience in creative testing and analyzing ad performance beyond numbers.
  • Knowledge of audience targeting, funnels, and ad strategy.
  • Should be data-driven and up to date with the latest Meta ad trends.
  • Strong understanding of media buying metrics (CTR, CPC, CPM, ROAS, CPA, LTV, etc.).
  • Experience in scaling accounts profitably with monthly spends of ₹10L–₹ 50L+.
  • Knowledge of conversion tracking, pixel setup, and data analysis tools (Google Analytics, GA4, Tag Manager).
  • Strong communication and analytical skills with a growth-oriented mindset.
  • Ability to manage multiple brand accounts simultaneously.
  • Familiarity with tools like Excel / Google Sheets, Meta Ads Manager, Lookerstudio etc.

Required Skills & Qualifications :

  • Bachelor’s & Master's degrees in any field. (Engineering is plus)
  • Minimum 2+ years of experience in performance marketing in Meta Ads and Google Ads - (D2C clients handling experience preferred).
  • Ability to analyze data, identify trends, and make data-driven decisions.
  • Certification in Digital Marketing is a plus.
  • Excellent communication, reporting skills, and the ability to work collaboratively in a cross-functional team
  • Having your own laptop is mandatory.
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