Demandbase Specialist – B2B Marketing

Job Title : Demandbase Specialist – B2B Marketing

Location : Remote

Experience Required : 3+ years

About the Role :

We are looking for a highly skilled Demandbase Specialist with strong experience in B2B Marketing and Account-based Marketing (ABM). The ideal candidate will have hands-on expertise in creating, managing, and optimizing campaigns within Demandbase to drive engagement, generate qualified opportunities, and support account-based strategies across target accounts.

Key Responsibilities :

Set up, manage, and optimize campaigns in Demandbase across display, retargeting, and engagement channels.

Plan and execute account-based marketing (ABM) campaigns in collaboration with sales teams to target high-value accounts.

Develop and implement demand generation strategies aligned with the buyer journey and business objectives.

Monitor and analyze campaign performance, providing actionable insights and regular reporting.

Conduct A / B testing, audience segmentation, and creative optimization to improve ROI and pipeline impact.

Collaborate with content, design, and sales teams to ensure campaigns align with ABM messaging and overall marketing strategy.

Manage campaign budgets and pacing effectively, ensuring spend aligns with pipeline and ROI goals.

Stay current with the latest Demandbase features, ABM trends, and B2B marketing best practices.

Key Requirements :

3+ years of experience in B2B digital marketing, with proven hands-on experience in Demandbase campaign setup and optimization.

Strong understanding of account-based marketing (ABM) and demand generation strategies.

Familiarity with programmatic advertising, paid media, and CRM / marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).

Strong analytical skills with the ability to interpret data and provide actionable insights.

Ability to work collaboratively with cross-functional teams and align marketing with sales objectives.

Excellent communication, analytical, and project management skills.

Preferred Qualifications :

Experience in SaaS / IT / B2B Tech industries.

Certifications in Demandbase, Google Ads, or HubSpot.

Hands-on experience with Salesforce, HubSpot, Marketo, or Pardot for campaign tracking and reporting.